Samsung presented its proposal for the year 2022 in the screens and televisions division in Argentina. With our sights set on the next World Cup and the objective of providing each consumer with the product they need, this year four innovative products will be launched in their category: Neo QLED, the new line of 4K and 8K televisions that visibly improves image quality; The Premiere, a projector of up to 130" to enjoy all the entertainment in 4K and live a cinema experience at home; The Frame, the iconic Samsung television that simulates a work of art in 55" and 65" and finally, The Freestyle portable projector designed to carry a 30" and up to 100" screen everywhere.

Its priority is to listen to its consumers and understand their needs. This is why in a world that is constantly changing, Samsung focuses on innovation at the service of users. In line with this trend, the latest products and technologies from Samsung Electronics propose new and interesting edges for different moments of daily life, where the screen is not only positioned in the home but users are encouraged to think of new ways and places to bring entertainment.

Neo QLED
In Argentina, 2 models with Neo QLED technology of 75” and 85” were presented, with definition in 8K and 4K respectively. This new line of televisions incorporates Quantum Mini LED, an LED that is 40 times smaller than those present in QLED technology, achieving deeper blacks and Quantum Dot that enhances the brightness and color in each image. With both models being nationally manufactured, Samsung becomes the only company that manufactures 8K equipment and Mini LED technology in Argentina.

The Neo QLED model is the ideal option for games and to incorporate into a gamer set. Its Super Ultrawide Game View provides the viewing area necessary to maximize the gaming experience and the Game Bar allows real-time adjustments regarding appearance and settings. Another highlight of this new line is the incorporation of the Solar Remote Control. Samsung developed a remote control made of renewable plastic and integrated solar cells that replace traditional AA batteries. This means that the control can be recharged with sunlight, ambient light or through a USB connection.

The Premiere
With the idea of ​​bringing a movie theater to the home, Samsung presents The Premiere: a 4K laser projector up to 130″. It is a short throw projector, which means that with only 11cm of distance between the wall and the equipment you can achieve 4K projection quality up to 130″ and with a refresh rate of 120Hz.

Two models were presented in the country: The Premiere 4K Laser (LSP7T) with 2,200 lumens and The Premiere 4K Triple Laser (LSP9T) with 2,800 lumens of built-in brightness. This also allows for a better user experience, since it is not necessary for the environments to be 100% dark, as is the case with other projectors. The LSP9T model also incorporates a Triple Laser (due to the combination of 3 colors: red, blue and green) that provides a sharper image, with real colors and contrasts that adapt to each image. Both have HDR10+, becoming the only projector in the world certified with this technology. HDR10+ significantly improves image quality and brightness, achieving even more realism in each scene.

With an elegant and minimalist design, The Premiere has an excellent quality audio system, without the need for additional equipment to achieve an immersive experience. The LSP7T model has 30W of integrated 2.2 channel audio while the LSP9T has 40W of 4.2 channels. Also included in this model is Acoustic Beam technology that further optimizes the listening experience by using 22 acoustic vents and emitting sound independently.

The Frame
The Frame is a product that stands out for its aesthetic and minimalist design. It has a single visible one Connect cable and, thanks to the “non gap wall amount” support that eliminates the space between the wall and the TV, The Frame achieves a sophisticated and adaptable appearance to any space.

This new model presented significantly improves the quality of the screen to increase the authenticity and originality of the works of art. In addition, it is 46% thinner than the previous model and offers a better experience to the user of the Samsung Art Store, where it will be easier to find the pieces of art you are looking for. This year there are also three frame colors to choose from: beige, walnut and white (exclusive to the online channel).

The Freestyle
Samsung is characterized by its constant innovation and search for new products that make people's lives more entertaining, easier and comfortable. This is why it created The Freestyle, a compact, lightweight and versatile projector designed to be taken anywhere. Thanks to this, you can project from any angle and on any surface, without the need for a flat base or one adjusted to a certain position.

Without moving the device, it allows you to automatically adjust the screen from 30” to 100”, thanks to Auto Keystone technology it is always projected in a 16:9 ratio, while the Auto Focus function manages to keep the image in clear focus and the Automatic Leveler presents the image upright and horizontal, even if the projector is tilted.

With these four launches, Samsung introduces innovative screens and TVs to the country, betting heavily on entertainment and providing the user with increasingly versatile products designed for them.