Within the framework of The First Look, your event held during CES® 2026 in las vegas, Samsung Electronics Co., Ltd. made known his vision “Companion to AI Living”, a proposal that positions artificial intelligence as a transversal axis of its ecosystem of products, services and experiences.

The meeting took place at Latour Ballroom del Wynn Las Vegas and was headed by TM Roh, CEO and head of Device eXperience (DX) division, who highlighted that AI at Samsung is not just a technology, but a philosophy that connects research and development, operations and user experience. “We are building a more unified and personal experience across mobile devices, screens, appliances and services, integrating AI across categories to deliver more meaningful everyday experiences,” he said.

A new entertainment companion

In the display segment, Samsung presented its concept of “entertainment companion”, combining hardware excellence with visual intelligence. The great protagonist was 130 inch Micro RGB, which marks a milestone in scale and image quality thanks to its micro RGB light source and Micro RGB AI Engine Pro, capable of controlling each diode independently to achieve purer and more realistic colors.

The experience is enhanced with Vision AI Companion (VAC), a platform that transforms the television into an intelligent assistant that recommends content, music and even recipes, adapting to the context and mood of the user. Features like AI Soccer Pro Mode y AI Sound Controller Pro They allow you to customize image and sound through voice commands, while multi-device integration extends the experience to other devices in the home.

Samsung also introduced new products such as the OLED S95H ultradelgado, the portable projector The Freestyle+, two new WiFi speakers (Music Studio 5 y 7) and its renewed line of monitores gaming Odyssey 2026, led by Odyssey G9 3D 6K. The entire range of 2026 televisions incorporates HDR10+ ADVANCED, Eclipse Audio and even seven years of Tizen OS updates.

Appliances that accompany everyday life

The vision of “home companion” was in charge of the division Digital Appliances, which presented an evolution towards smart appliances capable of anticipating daily needs. Samsung announced that SmartThings already exceeds 430 million users Nivel Global.

He Family Hub, con AI Vision integrated with Google Gemini, is positioned as the center of the smart home, making it easier to manage food, plan meals and connect with other devices. Features like “What's for today?”, Video to Recipe, FoodNote y Voice ID They turn cooking into a personalized and fluid experience.

In the laundry room, the Bespoke AI Laundry Combo and the Bespoke AI AirDresser, while in home cleaning the Bespoke AI Jet Bot Steam Ultra incorporates liquid recognition, remote monitoring and voice control with a Bixby more conversational. These advances earned the line Bespake a new CES Innovation Award.

From reactive to proactive health care

Samsung also presented its vision of “care partner”, aimed at transforming digital health through prevention. Through the integration of smartphones, wearables and connected appliances, the company seeks to offer personalized advice on exercise, sleep and nutrition, as well as early warnings of possible risk patterns.

The strategy includes the possibility of sharing health metrics with professionals through the platform Xealth and advances in the early detection of dementia through the analysis of mobility, speech and interaction. The entire ecosystem is protected by Samsung Knox y Knox Matrix, which reinforce data security and privacy in AI-driven environments.

With this presentation at CES 2026, Samsung reaffirms its leadership in artificial intelligence applied to home, entertainment and personal care, consolidating an ecosystem designed to accompany users throughout their daily lives.