Samsung launches its line of Bespoke refrigerators for the first time in Argentina. Within this lifestyle category there are two modular versions: RB33, 328 liters with lower freezer and RZ32 315 liters, with 1 door that can be used entirely as a refrigerator or freezer. Both refrigerators offer an innovative modular design of combinable panels with a selection of modern and elegant materials and colors to adapt to spaces in the best way.

The first model to be launched will be the RB33 with a lower freezer, which will be available in 5 color options, 2 types of finishes: matte or glossy; and smooth or mixed design options in both finishes. In this way, the user will be able to create a refrigerator tailored to their tastes and needs with 9 different options to choose from. It is important to highlight that this model is incorporated into the company's local production plan and becomes the first premium white goods product that will be manufactured 100% in Argentina, more specifically in the Visuar industrial plant, in Cañuelas.

Bespoke refrigerators have similar dimensions, which allows them to be suitable for modularization and adapting to each stage and lifestyle of each person. The user will not only be able to choose the colors but also the way to combine different modules with each other to create a refrigerator of greater size and capacity. Thanks to the various color options available, you can select from a total of 45 combinations of 2 refrigerators together, being able to reverse the opening of the doors or even join 3 refrigerators to maximize capacity.

With the aim of helping and facilitating the choice of combinations and colors, Samsung created a simulator through which you can first choose the kitchen style, then the refrigerator model and finally, the color combination. In this way, the consumer will be able to see what their Bespoke refrigerator will be like before purchasing it.

Another notable feature of this new linear is its greater energy efficiency, durability and continuously optimized performance, due to the Digital Inverter motor that adjusts its speed in response to cooling demand. Therefore, it is much quieter, uses up to 50% less energy and is certified to operate for 21 years, backed by a 10-year warranty.

All models on the shelf have a No Frost System and include All-around Cooling technology that enables air circulation on all shelves of the refrigerator, which helps each corner of the refrigerator have the same temperature, so that food stays fresh. And, in addition, they have Metal Cooling technology, which helps reduce cold loss inside the refrigerator, regardless of the number of times the door is opened and closed.

As for their design, they have a minimalist aesthetic, with straight edges, a flat door, reversible hinge and counter-depth, meaning that the depth of the refrigerator is the standard for kitchen furniture so that it does not protrude from the counter, with a width of 59.5cm and a depth of 66.9cm that adapts to most kitchens. The versatility of this product allows not only to choose and combine colors and models, but also the possibility of changing them in the future, by increasing the storage capacity by combining the number of modules.

Regarding this launch, Pablo Mateos, Product Manager of the home line at Samsung Argentina, commented that "at Samsung we always try to be at the forefront, that is why we have brought this line to the country. Bespoke represents a totally new concept since they are refrigerators designed by the user, for the user. These products can accompany the consumer in all stages of their life, with Bespoke it is no longer necessary to change the refrigerator, but additional modules can be added according to the needs of the moment."

This launch is the first within the Lifestyle Bespoke category, but Samsung Argentina will continue to develop new appliances to expand the new line. Bespoke Home is inspired by the minimalist design philosophy Flat Style, the theory that simple, clean lines and flat surfaces are ideal to combine with modern home decor. These designs fit any modern kitchen concept and create a sense of cohesion with the surrounding space, while the customizable facades on the exterior allow for artistic expression by consumers.

The new Bespoke refrigerators will soon be available at www.samsung.com/ar, official Samsung stores, retailers and hypermarkets.