The word “bespoke” has taken on a new meaning since 2019, when Samsung Electronics introduced its customized Bespoke appliances to usher in a new era of comfort and convenience in the home. This year, the product line has evolved to Bespoke AI, indicating how artificial intelligence (AI) is optimizing the life of every user in line with vision. «AI for All» (AI for everyone) from the company.

In an increasingly connected world, Samsung launches its new Bespoke AI car wash with a capacity of 22Kg for washing and 15Kg for drying and Heladera Family Hub Bespoke AI of 699L, con exclusive benefits until October 31 inclusive. This innovative launch integrates generative artificial intelligence, providing users with a more intuitive user experience, while redefining comfort and functionality in the home, establishing a new technology standard in the white goods category.

By focusing on AI-powered personalization, Samsung becomes the first brand to integrate AI features into a wide variety of consumer equipment. The new Bespoke AI products not only stand out for their customizable functions, which optimize time by learning from the user's habits, but also for their energy efficiency. Furthermore, they incorporate SmartThings as a comprehensive platform that allows you to take full advantage of the functions of Samsung products, creating an intelligent and interconnected ecosystem.

"Our new line of Bespoke AI products offers practical solutions for daily tasks, such as preserving and reducing unnecessary food waste and optimizing the care and cleaning of clothes. The most relevant thing is that it helps save water, detergent and, of course, energy. How do we achieve this? Thanks to the integration of technologies based on artificial intelligence, these white goods become allies that simplify life by learning from our habits and providing useful information for the well-being of the home. With this launch, we seek to bring technology even closer to people, providing innovative and comprehensive experiences that allow us to save time and resources,” express Pablo Mateos, Head of DA Division at Samsung Argentina.

Lavaspoke AI Sinks of 22kg

The Bespoke AI washing machine has the ability to wash and dry clothes in 98 minutes and is designed to maximize space without sacrificing functionality, by combining washing machines and dryers into one efficient unit. This innovative design eliminates the need to transfer clothes between appliances, giving users greater flexibility and offering the same efficiency as two separate appliances. Furthermore, its technology AI Wash & Dry optimizes each washing and drying cycle through sensors that automatically adjust the amount of water, detergent and time, depending on the weight, type of fabric and level of dirt, offering a personalized and efficient experience.

Another notable advantage is its drying system Heatpump with heat pump, which reduces drying time by up to 50% and energy consumption by 70%, by recycling hot air more efficiently. This technology not only protects fabrics by preventing damage and shrinkage, but also reduces the use of the heater, one of the components that consumes the most energy, achieving an additional 19% reduction in energy consumption with the AI Energy mode. This makes Samsung's new washing machine an economical and environmentally friendly option.

Heladera Family Hub Bespoke AI of 699L

The new Bespoke AI Family Hub refrigerator maintains the distinctive design of the Bespoke linear, with a modern style of four flat doors with simple lines that simulate a piece of furniture. However, now it delves even further into the field of technology and innovation by incorporating a 32 inch HD digital screen that allows you to manage recipes, make shopping lists, watch series, listen to music and much more, all integrated with your cell phone thanks to compatibility with the SmartThings application.

Technology based on artificial intelligence AI Vision Inside, incorporates an internal camera that scans and recognizes food entering and leaving the refrigerator to keep track of food, receive recipe suggestions based on available ingredients, and alert users when their expiration date is approaching. Besides, Family Hub connects family members and facilitates smart home management even through voice commands with the assistant Bixby, while All Around Cooling Ensures uniform cooling of food.

Both products also introduce the function Auto Open Door, which allows you to open the doors of both teams with a simple touch. This not only makes daily routines easier but also improves accessibility for people who may have difficulty opening doors manually.

Combining connectivity, artificial intelligence and sustainability, Bespoke AI improves users' lives by reducing the time and energy required for household tasks, while being environmentally conscious.