Technology progresses, life styles change and home adapts. In a context where 8 out of 10 Argentines have at least one pet, according to Kantar Argentina, and free time is increasingly scarce, cleaning appliances such as wireless vacuum cleaners are positioned as the key allies of the modern user: versatile, powerful and easy to use, they offer more efficient solutions than traditional methods.

With focus on design, energy efficiency and sustainability, Rowenta arrives in our country by the hand of Groupeseb and presents a portfolio of high quality products designed for those who seek comfort, design and practicality in household chores. It is a series of handstick -type vacuum cleaners designed for the needs of each user.

"Cable vacuum cleaners gain more and more prominence in Argentine homes for their versatility and ease of use. It is a category in full growth that responds to a more dynamic lifestyle. Unlike traditional models or vacuum robots, these equipment offers greater freedom of movement, power and precision, even on demanding surfaces, thanks to technological advances," explains Daniela Rodríguez, Product Manager of Rowenta.

An innovation history with European seal

Founded in Germany in 1909, Rowenta is a premium brand with more than 100 years of experience and presence in more than 120 countries. Global leader in small household appliances, clothing and personal care, combines avant -garde technology, functional design and real commitment to sustainability.

Their products incorporate systems that optimize the consumption of resources, such as washable filters, long -term batteries and self -limited technologies. Every detail was designed to generate impact on the home and take care of the planet.

What brings Rowenta to Argentina?

In this first stage, users can find four models of wireless vertical vacuum cleaners designed for different lifestyles, but with a common premise: clean with less effort, more efficiency and better design.

• X-PERT 7.60: Ultraligera and practical. With LED light, interchangeable heads for all types of surfaces and up to 45 minutes of autonomy.

• X-FORCE FLEX 9.60 Animal Parquet: Compact and light design with an autonomy of up to 45 minutes. It has Flex Technology to reach every corner without beating, smart sensors, digital control panel and special parquet and pet hair.

• X-FORCE FLEX 13.60 Animal: Maximum power, 60 minutes of autonomy and flexible design with illuminated heads. Deep, intuitive and powerful cleaning. Includes brush with LED lights, flexible tube, intelligent control panel and head of pet hair.

• X-CLEAN 4 Washer: Lavor and aspires at the same time. Super light and powerful, with 50 minutes of autonomy. It has two tanks that always allow scrubbing with clean water, Smart function that detects the type of dirt and surface and self -limited system. Ideal for hard floors, suitable for liquids and solids. Even milk cereals disappear without a trace!

With his arrival in Argentina, Rowenta invites him to rethink the cleaning of the home as a simpler, efficient and aligned experience with the new lifestyles. Pointing technology, European design and intelligent solutions that adapt to the current rhythm: an ideal combination for those who seek practicality without resigning style or performance.