The new line was designed for the consumer and as a strategic tool for the company's large clients, such as corralones and construction companies, many of whom already work with closets and kitchen furniture and can incorporate vanitorys within the same proposal, competitive and with an excellent relationship between product and price. The name Essenza arose from the idea of ​​returning to the essentials, considering the vanitory as an indispensable piece of furniture and part of one of the most important spaces in daily life. This concept is reflected in the simple and modern design, which can be integrated into different decoration styles. Essenza combines functionality, aesthetics and versatility with floating and floor models, porcelain sinks, aluminum profiles and a contemporary color palette.

“We saw two very good profiles for the line: the sale of well buildings is returning and there are new ventures, which led us to enter the construction and corralones segment, where we were already reaching with kitchen furniture”, held Eugenia Terradez, Sales Manager. “We make furniture for the entire house and we were missing the bathroom, and between the furniture and the porcelain sink that we put in, we arrived at the right price for it to have high turnover.”

Terradez added that users need the vanity as a non-invasive storage space, which is why they launched the floating model, which offers visual lightness and makes it easier to clean the floor. "The line was very well accepted even by traditional furniture makers, who have already replenished, because when the consumer is satisfied with a brand they look for it again and retail, by having a broader offer, generates compulsive purchasing, in this case of a piece of furniture that the user can easily move and assemble at home." The design also stood out, which with marble-like melamine gives another presence to the bathrooms, even the traditional ones.