For the fourth consecutive year he will be present in a cooking reality show, this year with Master Chef. The television program broadcast by Telefé, which seeks to highlight amateur chefs, this time will have a special “Celebrity” edition. The cycle will have 16 participants (Claudia Villafañe, Ezequiel Iván Cwirkaluk, better known as El Polaco, Federico Bal, Iliana Calachó, Roberto Moldavsky, Claudio Omar “El Turco” García, Patricia Sosa, Belu Lucius, Analía Franchín, Vicky Xipolitakis, Boy Olmi, Martín Fabio, better known as El Mono, leader of Kapanga, Ignacio Sureda, Sofía Pachano, Leticia Siciliani and Rocío Marengo) who must show their qualities in the kitchen before the rigorous criticism of the jury: Donato de Santis, German Martitegui and Damian Betular.

During the programs, the competitors will make recipes using Peabody appliances as great allies to achieve victory. The essential products in the kitchen are hand (PE-LMA327) and table (PE-PBD1500) blenders, table (PE-BM100) and hand (PE-HM550) blenders. The graters (PE-SM326) and the choppers (PE-CP850). In turn, the season's launches will be added: Tabletop blender (Pe-BM101 and PE-BM120). And as if this show were missing any ingredient, Inés De los Santos will be preparing drinks and other infusions with the Juegueras slow juicer (PE-SJ45) and the citrus extractors (PE-EC30 and PE-EC403ix) during the program.

On the other hand, the brand launches through its IG and FB accounts @PeabodyHogar, the “My Great Peabody Recipe” contest in force in Argentina, Uruguay and Paraguay. Those who wish to participate must share their best homemade recipe and upload it to their website (www.peabody.com.ar). The brand, together with the Bakeoff winners Gastón Salas and Damián Basile and Agustina Guz, 2018 and 2020 respectively, will select those preparations that are distinguished by their originality, skill and development. The winners will receive a prize in “Peabody small appliance KIT to equip the kitchen” products, as well as the dissemination of their special dishes on digital channels and in official recipe books to become gastronomic influencers.

Deploy and discover skills in the kitchen. Identify the happiness that a simple preparation can awaken in ourselves, and delight those we love. Learn and share gastronomic secrets to enjoy great tastes and flavors at home. Under these premises, the brand continues to work so that the moment in the kitchen is a moment of enjoyment and that its solutions are allies and witnesses of a new conception of gastronomy.