"Patriot is a leading North American company in the technology industry since its beginnings in 1985 with headquarters in Freemont, in the San Francisco Bay. Patriot designs, manufactures and markets high-performance memories, storage and gamer accessories with its registered brand Viper Gaming," said Marcela Gorini, Sales Director LATAM, and added: "Patriot is a company with a high commitment to the quality of its products, its added value being customer service and satisfaction."

"We decided to land in Argentina and Latin America, since we consider them attractive markets for our solutions and especially our gaming line, Viper. We have taken the first step by appointing Marcela Gorini in charge of commercial operations in the region, a person with experience in the memory market who will lead the formation of work teams from Mexico to Argentina. Brazil and Paraguay will be in charge of another executive that we will announce soon," explained Les Henry, Sales V.P.

"We are going to have a special focus on high-performance SSDs with alliances with different brands such as AMD and Intel and high-performance memories. We are going to develop the market progressively, constantly meeting the needs of each region, developing the business in the medium and long term," said Gorini and added: "We seek to gain share with high quality products, performance and, above all, with adequate support for each of our partners, our main mission being to bring concrete solutions and proposals for those who want to accompany us, understanding that in times of crisis what they need most distributors are forceful and simple proposals and do not add complications to those they already have.”

"In relation to the channel policy, our intention is to add and support those distributors who are willing to promote the brand, and that any action to be taken is agreed upon with the wholesaler, understanding that the market is changing," said Patriot's new LATAM Sales Director, and highlighted: "We are negotiating with some players that we will finish defining in the next month. We have designated two distributors in Bolivia and by Q1 2020 we hope to finish defining the rest of the countries, such as Chile, Uruguay, Peru, Colombia, Ecuador, Costa Rica and Mexico.”

"Our goal is to build a business that is profitable for everyone, as long as market conditions allow it. We are not going to enter into the cannibalization of prices for short-term businesses. Patriot is a recognized brand in the market with very good references for its quality and performance. In recent years the brand was focused on the domestic market of the United States and Europe. Today we come to show users that we can maintain excellent quality with prices in line with this market," Marcela Gorini said in conclusion.