GRILLS SPECIAL: Wide range of gas, charcoal and electric products

The brands present their seasonal proposals for a very Argentine custom, where design, technology and flavor meet around the fire.

HAMILTON BEACH

Under the Hamilton Beach brand, Newsan has three grills on the market. One is charcoal with adjustable lid and grill, two wheels, air ventilation for temperature control; two side trays to support objects, cooking grid, crank, thermometer and bottle opener. There is a similar smaller model without side trays and another, also smaller, with a wooden tray and no lid.

Philco

Philco offers a 2000-watt electric grill with a lid to maintain even temperature distribution. It has a double countertop, two cooking zones, grease collector, non-stick finish, and high base. Detachable temperature selector, simple and intuitive operation and power indicator. There is another model, without a base, that shares the same characteristics.

Álvaro Mainero, Product Manager at Newsan

“The grill business is seasonal but it is growing the rest of the year”

“The outdoor grill business has a strong seasonality in summer, with sales peaks between November and January driven by parties and outdoor gatherings,” said Mainero, but added that the product gained share the rest of the year and there is currently a more stable level of demand in the intermediate months. “Online sales are supported by events such as Hot Sale and Cyber Monday,” he added.

Regarding demand, he said that there is a clear preference for charcoal grills, which account for around 70% of sales. “This predominance reflects the tradition and experience associated with the barbecue ritual,” he explained. "Electric grills represent about 20% of the market, with sustained growth in urban contexts, where space is limited and building regulations often limit the use of charcoal or gas. Gas grills explain about 10% of sales. Their adoption is slower, but growing among those who prioritize practicality, speed and cleanliness, especially where frequent use is sought. We see a consumer loyal to charcoal, but with growing interest in more practical and urban alternatives such as electric and, although less measure, that of gas.”

Within the category of household items, the Nakan grill line has established itself as a reference option thanks to its balance between design, quality and practicality. The company offers a wide variety, from portable grills to those with a structure with refractory bricks, stainless steel lids and completely enamelled stokers, all thinking about ensuring the quality and durability of the product. Some examples of the line are the Matru models, with brazier; Aracar, with lid, shelf and wheels; the 3 in 1, which combines grill, griddle and oven and the robust Lanin, which comes with a steel structure and refractory coating.

“We are attentive to both the needs of users who have small spaces and large family gatherings,” the company said. “With careful aesthetics and high-resistance materials, each product reflects the Argentine passion for barbecue and combines tradition and modernity to guarantee unique moments around the fire.”

Oscar Jeremías, Commercial Manager at Danak S.R.L.

“We are very optimistic about the result of this season”

“Facing the next season, as with the previous one, we are very optimistic about the numbers and the result, since despite having a challenging economic context, every year we see the sales of portable and mobile grills grow more and more, fundamentally because they are practical both for use in a large patio and on the balcony of a city building, something that becomes crucial today due to the changes that occur in home spaces,” said Oscar Jeremías. "This has created a special interest in consumers for these products, increasing the participation of our grill line since it is based on that concept." Jeremías highlighted that to all this we must add the push produced by the commercial channel with the available quotas, which will contribute so that the final consumer can decide to improve their meeting space. "With all this, each one will acquire the grill that best suits their needs, but without leaving aside that barbecue continues to be for Argentines a custom that unites us, despite the contexts."

TAS-EME

TAS-EME presented its new Ponderosa Andes 2025 grill, a classic model that has now been redesigned and comes to the market ready to use both on the patio and in the garden and with firewood or charcoal. It has a lid that guarantees uniform heat maintenance and a side stoker that simplifies lighting and delivers embers to the right spot.

With a tiled grill, a churarera and refractory bricks, each cut can be cooked like on a professional grill and the lower tray and wheels make everything close at hand and easy to transport. The company highlights this grill as being of premium quality and with a very competitive price.

Cristian Goljevscek, Commercial Manager of TAS-EME S.A.

“With the Ponderosa Andes grill we aim at the mass public“

In 2024, the Tas-Eme company changed its line of grills and this year, accompanying the consumer in a very particular economic context, they made changes again. “There is a lot of variety in supply and an impact on the purchasing power of demand, that is why we incorporated a product that has a lower ticket but without sacrificing benefits,” said Cristian Goljevscek, Commercial Manager. “To achieve this, we simplified the design of the Ponderosa Andes grill, which is added to the line but aimed at a more massive segment of demand and with half the price of the top grill. of range. We reduced the accessories with the aim of reaching more consumers, but maintaining the functional structure of the grill: the enameled firebox and grill, the lid and a free space of 70 centimeters, enough for 8 diners.

Goljevscek added that unlike previous seasons, when they only offered grills for domestic use, now the line has removable grills that fold, are transportable to carry in the car and for use in outdoor activities, where there is also a young audience that can be reached.

TST

This company highlights several grills. The Sauce has double grating, cast iron diffuser plates, stainless steel drip pan, independent tubular burners and locking stainless lid. The Araucaria comes with glazed rods, refractory tiles, black glazed brazier and similar lid. The Walnut comes with a double glazed lattice, double electrical resistance, powers of 500; 1000 and 1500 watts and electrical certification.

There is a gas model with double grating, cast iron diffuser plates, stainless drip pan and independent tubular steel burners. All have stainless steel cabinets.

Julián Terrezza, Director of TST

“Today, gas grills and traditional charcoal grills coexist“

“In the past, gas grills were products of seasonal demand generated by a specific audience,” said Julián Terrezza, Director of TST. "Today, thanks to the visibility that gallery spaces and barbecue areas have in homes, it is becoming a product with a greater continuity of sales and also more accepted by the general public." Analyzing the factors that can motivate the interest of users or consumers, Terrezza highlighted, as differential advantages, that with these products, lighting the grill and Preparing cooking is very easy and takes little time, plus the process is much cleaner than using charcoal.

“Currently they are sold in 4 sizes, which allows gas cooking and traditional cooking with charcoal and wood to coexist in one environment,” Terrezza explained. "Many users equip their kitchen spaces with both options, in some cases gas becomes the main tool in the grill sector and with both options, both charcoal or gas, you can buy a stainless steel cabinet that allows you to have the grill independently."

TROMEN

The Chulengo wood-burning grill has a robust design, refractory bricks that preserve heat, enamelled grill and stoker, and stainless steel drip pan. Cleaning is simple and the base, with wheels, makes it easy to move and makes it a versatile and reliable solution.

The Federal wood-burning grill was designed to elevate the grilling experience. It offers more space and comfort and comes with a double-height grill with refractory brick. Its stove, with a griddle module, expands the culinary possibilities and the shelves and integrated wooden board, together with a practical bottle opener, add functionality. It has a base with wheels.

The large Duomo with trolley stands out for its versatility with the movable tiled grill and griddle modules, and the inclusion of a rotisserie and fire pit. It comes with a cross stake with three positions and is treated to acquire, over time, a rusty patina that reinforces its rustic aesthetics. It is complemented by a cart with a wooden board that adds functionality.

Juan Martín Rovediello, Head of Marketing at Tromen

“We started the season working at full capacity“

“El año pasado, como cayó la demanda de los productos de ticket alto, lanzamos la parrilla económica Chulenguito, muy completa, con la que empezamos a dominar un segmento de entrada que antes no era tan importante para nosotros y fue la parrilla más vendida en el país”, recordó Juan Rovediello, Jefe de Marketing de Tromen y agregó que, en base a esa experiencia, para la próxima temporada decidieron replicar el concepto con los fogoneros asadores circulares. “Tenemos el Duomo grande, con carro, un modelo que nos dio muy buen resultado; y siguiendo lo que hicimos con la Chulenguito lanzamos los Duomo 800 y 650, de 80 y 65 centímetros respectivamente, con un precio más accesible para el público de entrada de gama. Rovediello destacó que aquel nivel de ticket de la temporada pasada venía recomponiéndose, y aunque se frenó un poco con la suba de las tasas de interés, ahora hay expectativas mejores. “Estamos teniendo más consultas por los productos de nuestra gama alta y creemos que si bajan las tasas el mercado va a mover-se muchísimo más”, cerró. “La venta al canal retail ya la comenzamos, estamos trabajando a capacidad plena y también tenemos una línea importante de accesorios como palas, atizadores, discos y planchetas que nos genera muy buenas expectativas”.