New JBL space in Mar del Plata: the brand continues to expand its presence in Argentina

Located in Bendu (Av. de los Trabajadores 150), this new space joins the 12 physical points of sale that the brand opened in the last year.

With more than a dozen kiosks distributed in the main shopping malls in Argentina, JBL, the leading brand in portable audio, continues to consolidate its presence and strengthen its bond with local consumers.

Since opening its first store in Abasto Shopping in October 2024, The brand opened 12 physical points of sale throughout the country, achieving presence in seven provinces: Buenos Aires, Córdoba, Salta, Santa Fe, Neuquén, Mendoza and Tierra del Fuego. The stores are strategically located in the main shopping centers of each region, and offer a complete JBL experience: iconic products, recent launches, financing options and personalized advice.

"El público argentino tiene una conexión especial con la música y eso se refleja en cómo adoptaron la propuesta de JBL. Desde los primeros días vimos un entusiasmo enorme por nuestros productos, y cada nuevo punto de venta confirma esa energía. Crecemos porque la gente disfruta de lo que hacemos: sonido potente, diseño vibrante y experiencias que acompañan todos los momentos", he said Anderson Oliveira, JBL Marketing Director for South America.

The public's favorites

He JBL Flip 7, The brand's iconic speaker with its classic cylindrical format and the incorporation of AI to improve its performance, became the ideal companion for those looking for immersive and portable sound. He JBL Charge 6, for its part, gained popularity among those who do not detach themselves from music either in the pool or in the mountains, thanks to its long-lasting battery and powerbank function. Meanwhile, the TWS line of wireless headphones It established itself as a practical option for urban life and hybrid work.

Although the products remain in high demand throughout the country, preferences vary by region. In Córdoba, parties and meetings are territory PartyBox: High-power speakers dominate sales. On the other hand, in Shopping Abasto, where tourism sets the pace, the portable speakers and headphones They are the most chosen by those looking for music on the move.

The brand maintains the same promotions and financing in both physical and online stores, reinforcing its commitment to providing an accessible and consistent experience. "Cada producto JBL está pensado para mejorar la experiencia del usuario, no importa si es un parlante para una juntada con amigos o unos auriculares para desconectarse del ruido diario. Nuestra misión es acompañar la vida de las personas a través del sonido"Oliveira concluded.

With a proposal that combines technology, design and lifestyle, JBL establishes itself as one of the preferred brands in the country, reaffirming its leadership in the portable audio market and its commitment to continue growing close to the people.

Find all JBL products in your online store and its 13 physical spaces: