Through its new campaign, the JBL company intensifies its fight against counterfeit products.

The falsified product market has experienced alarming growth in recent years in different countries, which has led to significant losses for JBL. According to estimates, this market moves around 500 million dollars a year in brand items, especially in speakers and portable headphones. It is worth mentioning that, until August 2023, more than 45,000 ads of counterfeit products have been withdrawn, which could have generated approximately 400 million dollars in illegal sales.

In an effort to address the growing problem of counterfeit products in the markets of Colombia, Argentina, Chile and Peru; JBL, iconic brand in the world of sound and owned by Harman, has launched the campaign “Dale play Only to the originals ". The initiative aims to raise awareness about the risks and consequences of acquiring counterfeit products, which are often of lower quality and do not comply with the technical regulations of each country.

The campaign "Dale play Only to the originals ”not only seeks to raise awareness about this problem, but has also implemented various strategies to combat the sale of counterfeit products. This plan includes collaboration with the authorities to seize counterfeit products in ports, stores and street sales. In addition, online ads retirement methods are used, such as the use of software to identify and denounce counterfeit products, brand protection tools provided by the market Activate on the websites of the main shops, requesting the announcement.

"Despite these challenges, JBL is still compromised in the fight against piracy and works tirelessly to protect their consumers and the integrity of their products, trying to mitigate and reduce the sale of these equipment," Rodrigo Kniest commented, SVP South America.

To guarantee the authenticity of JBL products, consumers must pay attention to precio which is an initial indicator. If a product seems too cheap, it is necessary to be cautious, since it could be a low quality falsification. In addition, it is recommended to verify in the Official website of the brand if the article is part of its portfolio.

JBL and Harman continue to be committed to the protection of their clients and the fight against piracy. The campaign "Dale play Only to the originals ”is a call to consciousness and responsibility of consumers in the choice of genuine quality products.