Novatech announced the signing of strategic alliances with the Skyworth and Konka brands, to produce and distribute televisions with Android TV and Smartphones.

In this framework, it is anticipated that for the first quarter of the year they will produce more than 12,000 Skyworth televisions from 32 to 65 inches, as well as 25,000 units of Konka brand smartphones in four different models, manufactured with the latest technology parameters applied in the Novatech plants.

"We are convinced that it is important to grow by adapting to the environment, to new needs, and alliances are here to stay. This synergy is what allows us to incorporate new products, innovations, rebrand what we already have and adapt it to consumer requests," said Pablo Rubio, CEO of Novatech.
He specified that "another central focus in our expansion strategy is to CONSOLIDATE prestigious brands such as Samsung, Motorola and advance the negotiations of others such as HP, LENOVO, Dell and Asus; proposing to the market a multiplicity of offerings both in terms of the variety of products and the diversity of brands."

The agreement with these partners is part of the recently announced commercial expansion plan that foresees an investment of 470 million pesos this year, in order to enhance Novatech's growth in the country and expand its presence in the region, positioning itself as a strategic operator in the manufacturing and distribution of technology, electronics and innovation products.

This expansion plan is based on three axes: adding professionals and talents to the team; enhance the production lines in the four plants that the company has and close new alliances that allow them to bring products of excellent quality and international prestige to their customers.

In addition to the alliances with these prestigious firms, Novatech produces and distributes in the local market with the enova brand: notebooks, tablets, PCs, monitors, smartwatches, washing machines, electromobility, cameras, TVs, small appliances and many more products. And it has an agreement with Quantum Positivo, one of its major strategic partners, for the production and distribution of the brand's smartphones to operators and retailers throughout the country.

The power of the allies

Konka, founded in May 1980, is a leading manufacturer in China's electronics industry.
It has been listed on the Shenzhen Stock Exchange since 1992 and is part of the Top 10 most valuable brands in China. The brand is present in more than 80 countries, with products such as TVs, smartphones and household appliances.

Four cell phone models are being launched in Argentina: the Phoenix and the Lynx, which hit the market in December. And the Phoenix Pro and Indus models, which will arrive in March of this year. In addition, Novatech plans to add new models by the end of 2022.
The devices have the latest technology features, such as fingerprint or facial unlocking. In addition, its 5.5” and 6.5” screens are a differential in products in this range, and they have a dual SIM option, with batteries ranging from 2500 to 3950 mAh.
They are a great option for consumers looking for a product with great features and a balanced price-quality relationship.

Skyworth is a global leader in television manufacturing and a pioneer in large-screen Artificial Intelligence of Things (AIoT) technology and provides advanced home entertainment solutions.
It is ranked 17th among the top 100 electronics companies in China. Its four main industries are: multimedia, smart home appliances, system technology. It has more than 30 years of experience and sells more than 17 million devices per year.
In Argentina Novatech has already launched the brand, with the 32”, 43” and 50” models, and very soon the larger models, 55” and 65”, will also be incorporated into the market.
These models have cutting-edge technology, they are all Android TV, which allows you to download any APP available in the Google Play store. Plus, they come with Chromecast built-in, to easily cast content from a device to the TV. The best audio with Dolby technology and a built-in Google Assistant, so you can control the TV with just your voice.
Additionally, Skyworth has one of the best displays on the market: Trochilus Extreme technology, HDR 10, and an ultra-thin bezel, making the screen-to-edge ratio one of the best on the market.

Learn more about the brands at www.skyworthargentina.com y www.konka.com.ar