Newsan announced its strategic alliance with the home technology manufacturer, Hisense, for the production, distribution and marketing of its products in Argentina. With this agreement, the companies aim to satisfy the needs of the market with an innovative proposal that responds to the highest technology standards worldwide.

Hisense is one of the world's largest home appliance manufacturers and an industry sales leader. It is also recognized for being a sponsor of some of the most important sports leagues, teams and events in the world, including: Paris Saint Germain – a French soccer club that has just signed Lionel Messi –, the Qatar 2022 World Cup, the Euro 2020, and the electronic sports team Fnatic.

The result of this alliance between both companies will allow the local group to begin the manufacturing, distribution and marketing of consumer electronic products such as air conditioners, televisions, refrigerators and freezers, as well as kitchen, washing and small appliances, which will be available to consumers starting in January 2022.

Luis Galli, CEO and President of Newsan, expressed "We are very proud that Hisense trusts us to boost its business in Argentina. This alliance is also a demonstration of Newsan's capabilities to be the ideal partner for recognized international brands that seek to position their products in the country. Likewise, these agreements give us the possibility of expanding product categories, bringing the latest technology closer to homes, providing better experiences to users, and also continuing to generate employment."

David Gold, Vice President of Hisense International and General Manager of Hisense America, added "Hisense is an international company that sells products in more than 160 countries and regions. In Argentina, Newsan has become the largest company in the consumer electronics category. Our two companies have worked together in the past, and based on this great relationship, we decided to formalize this alliance to achieve the growth of the Hisense brand in the country. In this way, we hope to bring top-notch and high-quality technology to Argentina, manufacture more products nationals and offer more people a value proposition along with a great user experience.”

Hisense has a marked track record worldwide. With quality and innovation as pillars, the brand has 18 research and development centers, 14 manufacturing centers and 54 commercial offices around the world. Since its beginnings in 1969, the company has worked to offer differentiating products aimed at improving the quality of life of its consumers. The Asian giant has become one of the largest screen manufacturers in the world, and the absolute leader in China for more than 14 consecutive years, in addition to being number one in markets such as Australia and South Africa.