The Newsan group recently announced the Signature of an exclusivity agreement with Procter & Gamble (P&G) For the marketing of the products of their iconic brands such as Gillette, Pantene, Head & Shoulders, Downy, Vick and Cebion, among others and the manufacture and marketing of Pampers and Towels Always, which represents the company's first step in the mass consumption market.

This exclusive license and distribution agreement also implies the Purchase of 100% of the P&G Argentina share package, and includes the acquisition of the Villa Mercedes plant -Due will continue to produce female diapers and wipes under the license of the Pampers and Always brands- and the general offices (located in Munro). In addition, Newsan SA will maintain the work continuity of all employees and will continue with the commercial operation in Argentina of current business and future developmentsThis will allow to enhance the strengths of both companies, since P&G Global will contribute innovation through its brands and products; P&G Argentina with human talent and Newsan will contribute its abilities and experience in the Argentine market.

From the agreement, the Mass consumption business unit which adds to existing units: electronics and appliances, urban mobility and food export. This new division will work independently within Newsan and will be in charge - in its first stage - the categories of Baby Care, Feminine Protection, Shaving, Fabric Care, Hair Care, and Health; Which will allow P&G brands and products to remain present in the country, under a better business model, providing products through Newsan, while continuing to create value through higher products to improve the lives of consumers, now and in the coming generations.

“This is another step in the process of expansion, diversification and growth of our company. This agreement with P&G marks a mile providers and financial entities since without their effort and dedication, this agreement would not have been possible ”, he said Luis Galli, CEO & President De Newsan. You know.