With an approximate investment of USD 500,000, LG and Newsan aim to develop the brand in the Inverter Air Conditioners category, with the aim of being the leaders in this market. Initially, production will focus on three hot/cold models with Dual Inverter technology, which allows energy savings of up to 70%, and with a cooling capacity of 3500 kw, 5200 kw and 6400 kw depending on the model. These equipment have a 10-year warranty on the compressor.

In this new project, two hundred and fifty people are involved in the manufacturing process, marking a milestone in the history of the company: "It is a challenge and a source of pride for the entire team to manufacture LG Air Conditioners. They are top-of-the-range equipment from a prestigious brand at an international level and very demanding with respect to quality standards. By manufacturing these products we demonstrate, once again, our technical and human capacity, which places us at the same level as any factory in the world," says Matías Mengolini, Aires Plant Manager. Newsan conditioning in Ushuaia.
The relationship between LG Electronics Argentina and Newsan dates back more than ten years, and deepened during 2018 when the leading global technology brand readjusted its business model in Argentina, granting Newsan the distribution of the TV, Washing, Air Conditioning and Audio categories.