In a context where the pandemic has driven an unprecedented acceleration of digital transformation, Musimundo continues to modernize its online platform to generate a more effective, faster shopping experience tailored to the interests of each of its customers.

Thus, the brand presents Mi Mundo, an ultra-personalization of the site that is put together and presented based on the interests, tastes and preferences of each user, since the platform learns based on the latest searches, the categories browsed, the products visited, those that have been added to the cart and purchased. In addition, it shows information about the most viewed and best-selling products according to the province where each consumer lives.

On the other hand, Musimundo.com launches the first intelligent search engine in Latin America within the electronic retail market to provide a more efficient and assertive solution, among which voice search stands out, generating a new form of interaction, and phonetics that allows automatically recognizing and correcting a misspelled word, and thus speeding up obtaining results.

Andrés Zaied, Digital Business Manager at Musimundo, explains that "the platform operates as an active seller that has to constantly learn from the user to provide excellent service, and that allows us to be 'more and more part of their world'. For this, the primary step is to know the consumer and today we use artificial intelligence and machine learning technology to make the virtual shopping experience exceed their expectations."