In the three days of the event, more than 2.8 million unique users entered the official website of the event, in which more than 500 companies from all over the country participated. Searches on www.hotsale.com.ar were led by CABA and the Province of Buenos Aires (54.8%), Córdoba (13.3%) and Santa Fe (9.6%).

Women are the ones who have browsed the site the most with 55.5%, while, in terms of the age segment that was dedicated to looking for offers, they are mostly Internet users aged 25-34, with 36.7%. The 35-44 year old generation follows, with 29.9%.

Mobile devices were the most used
When browsing for offers, 67.5% of sessions were carried out from mobile devices. For their part, desktops had a 31% share and tablets the remainder.

"Once again, the Hot Sale leaves us a new record: more than 2.8 million Argentines browsed the site in search of opportunities that more than 500 online stores offered during the event. This represents 12% more users who entered the site compared to the previous edition, which allows us to affirm that year after year both supply and demand grow," says Gustavo Sambucetti, Institutional Director of the Argentine Chamber of Electronic Commerce.

Electro and Tecno, Furniture, Home and Deco and Travel: the most searched
The top categories that had the most visits during the three days of offers are as follows:

-Electro and Techno
-Home, Furniture and Deco
-Trips