The first virtual design exhibition in Argentina opened its doors on December 3. This is Walk Design, a platform from where you can uniquely experience a tour of spaces designed by the best professionals. The exhibition relies on the highest technology to guarantee a virtual reality experience that allows you to explore it, eliminating geographical limits and offering the public to live a design consumption experience as many times as they wish.

LG, a leading company that combines the best technology with design and elegance, faithful to its innovative imprint, joins this proposal and is the only company in the electrical sector to participate in the event with its best products. They can be found in the 14 spaces that the tour includes: from living rooms with integrated kitchens, master bedrooms, home offices and even a restaurant.

At Walk Design, LG exclusively presents three of its most anticipated products of 2020. First, the new ART COOL Inverter air conditioning will be exhibited, which is characterized by its stylized and minimalist design with mirrored finishes and is ideal for generating a harmonious and elegant atmosphere inside the home. In addition, it allows 70% energy savings compared to traditional on/off technology, 40% faster cooling, self-cleaning and lower noise. It can be connected to WI FI, and can be managed from the LG ThinQ application.

Also on display are the brand's new Bluetooth speakers, LG Xboom Go, which with their innovative design and vibrant colors, combine very well with all home environments.

The recently launched smartphone on the market, LG Velvet, will also participate in the show. It is characterized by its elegant and sophisticated design and has exceptional audio and camera features and a versatility of features, which position it as one of the most desired smartphones of this year.

Other LG products are added to the launches mentioned above. Such is the case of the LG front-loading washing machine, which has a sophisticated and ergonomic design and its 6 MotionDD technology, exclusive to the brand, allows it to emulate hand washing. The InstaView Door in Door refrigerator will also be presented, which is distinguished by its innovative design and allows you to see its interior by “hitting” the door, it will also be exhibited. The OLED technology that LG perfected for years is also part of the display. With stunning contrast that showcases perfect blacks, lifelike colors, and potential for flexibility and thinness beyond imagination, LG's OLED TV is an example of constant innovation at its finest. On the other hand, LG televisions with NanoCell technology are also present, which allow for more realistic colors and better viewing angles.

The 27-inch LG UltraGear monitor is on display at Walk Design. A monitor exclusively designed for the gamer segment that provides a unique gaming experience and an ergonomic design that adapts to the needs of each user. Finally, also displayed and integrated in one of the spaces, the transparent LG OLED which, due to its elegant design and ultra-thin edges, adapts perfectly and naturally to its environment. With this type of screen, viewers can be surprised with augmented reality effects in the dark. The content displayed appears real, adding another “Wow Effect” to the viewing experience.

"From the beginning it was very interesting for us to participate in the first virtual design exhibition in Argentina. As a brand we look for new ways to get closer to consumers and show them in real spaces the design, quality, and functionality of our products," said Mariela Coda, Marketing Manager of LG Argentina. And he added: "In this first edition of Walk Design, the best interior designers in Argentina meet. It is an opportunity for them to learn about our products and see the different options we have when dressing a space. We have products of excellent quality, and with exquisite design." Walk Design, together with LG, seeks to bring creative proposals that surprise a demanding audience, because today more than ever, homes have become spaces with multiple needs: work, enjoyment, training and/or learning.