LG Electronics (LG) launches its brand video titled “Less Artificial, More Human”, seeking to inspire people and inviting them to discover how life can be more fun with those special moments and experiences that touch your heart, all thanks to LG's Caring Intelligence. This video is part of the “Life’s Good” global campaign that started in August 2023 to spread a positive vibe to the world.

LG is committed to revolutionizing the customer experience, ensuring that the “Life’s Good” vibe is felt in every product, service and communication. In this era where Artificial Intelligence is everywhere, LG continues to focus on more authentic experiences, putting people first in AI innovation.

This year, LG's 'Life's Good' campaign focuses on everyday moments, powered by its Caring Intelligence, which understands the needs of customers. LG seeks to connect beyond technology, at a deeper level, creating meaningful experiences with its products.

The new video brand shows in an emotional way how LG integrates its AI into people's daily routines, lending a hand so they can live personalized experiences that make their lives easier at home, at work and wherever they go.

The story begins at home, where a family enjoys those simple but valuable moments, without worrying about household chores thanks to LG AI Home solutions that adapt to their needs.. Whether it's a reminder to bring an umbrella or automatically turning off the lights when no one is around, the smart home simplifies life so people can relax and enjoy themselves.

“For our brand, what is important is not just AI technology, but how it improves people's lives in a real way”, said Kim Hyo-eun, Vice President and Head of LG Brand Management Division. “This campaign seeks to show how LG's Affectionate Intelligence can transform our daily lives, integrating into every moment to provide us with comfort, ease and connection.”

The global campaign is already rolling in countries such as the United Kingdom, Germany, Argentina, Brazil, Mexico and Australia since March. More details about the campaign are in the LG website.