LG Electronics announced globally the new visual identity to reinforce the value of its motto Life's Good, with a more dynamic and younger appearance for all its platforms.

The presentation is accompanied by the premise of transforming LG into an iconic brand for employees and consumers of all generations. The new communication guides continue to focus on its main values: Uncompromising Customer Experience, Human-centered Innovation and Warmth to Power a Smile.

The Life's Good slogan reflects how the company allows its customers to enjoy a quality life and unforgettable moments with its products and/or services. Another pillar, such as Innovation for a Better Life, will continue to be present to contribute to the creation of a better life and a better future for the planet.

A reinvented brand strategy
The company aims to drive engagement with more customers through a new visual identity that adds vibrancy and interactive elements while putting a new spin on the existing brand image.
In the digital space, the symbol with the letters L and G, can perform eight movements, such as nodding, turning and winking, greeting customers with a smile or moving with the background music in various ingenious ways.
In addition to the classic LG Red tone, the company will now use the more vibrant LG Active Red. Several gradient tones in black and white were also introduced, to be applied according to the qualities of each product or service.
The company also designed a new font for its Life's Good brand slogan that will accompany the packaging.
The new strategy reinforces the company's identity and signals its willingness and ability to innovate and evolve with the generations. LG plans to use its unique branding across all customer touchpoints throughout the year.