LG Electronics (LG) announced a partnership with creative artist, multi-platinum musician and technology entrepreneur will.i.am to launch a new line of audio products under the brand “xboom by will.i.am.” The goal of the partnership is to transform xboom into a cultural brand with an urban aesthetic that offers a totally new audio experience.

In this partnership, LG has named will.i.am “Experiential Architect” of LG xboom. Will.i.am will play a key role in creating a new space for xboom in the audio industry. Inspired by his pop culture and technological know-how, will.i.am will provide strategic advice for the product development, design and marketing of the LG xboom brand. By combining LG's advanced technologies with will.i.am's unique vision as a world-renowned music artist and technology entrepreneur, this partnership will infuse LG xboom products with new creative aspirations.

“Working with LG, a renowned innovator in technology and lifestyle, opens the door to innovative and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. "By uniting our cutting-edge technology and distinctive creative visions with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level."

The 2025 line of “xboom by will.i.am” products, which includes Bluetooth speakers and wireless headphones, will be introduced at CES 2025. The xboom Buds will be the first product available on the market.

All “xboom by will.i.am” products carry the brand name of will.i.am, who was involved in creating the signature LG xboom sound, which boasts rich bass with balanced and warm tones. It comes in two different listening modes: one mode provides stimulating sounds that get you moving with powerful bass, while a second mode offers relaxing sound with harmonious tones. The overall design of LG xboom aims to elevate the enjoyment of music. The speakers feature smart flourishes, such as easy-to-hold straps and colorful interactive lighting that syncs with the beat of the music being played. The headphones are ergonomically designed with ear cushions and ear hooks for a comfortable fit that also offers the best sound experience.

“This launch marks the integration of our wireless headphones and Bluetooth speakers into a single audio brand, LG xboom,” said Lee Jeong-seok, Head of Audio Business Division at LG Media Entertainment Solution Company. “We are delighted to announce this partnership with will.i.am which will play a key role in solidifying the new LG xboom identity.”

All “xboom by will.i.am” products will be integrated with RAiDiO.FYI by will.i.am; an interactive audio experience powered by AI, to introduce a new generation of listeners to infotainment. RAiDiO.FYI offers listeners unique capabilities to immerse, personalize and maintain a real-time two-way conversation with their favorite themed STAiTiONS. This conversational media platform transforms radio as we know it into a new dimension, connecting consumers more deeply with the music, talk radio and cultural content they love.

LG and will.i.am will celebrate this new partnership with product showcases and technology demonstrations at CES 2025, January 6-10.