Lenovo, a leading brand in technological innovation and a benchmark in the gamer universe, announces a regional strategic alliance with ShindeN, the Argentine esports and entertainment company founded by Spreen and Lit Killah, two of the most influential figures in gaming and urban music in Latin America.

Through this collaboration, Lenovo will accompany ShindeN in the development of its new mobile gaming equipment, reinforcing its commitment to the gamer community in Argentina, Chile, Colombia, Mexico and Peru.

With more than 76 million combined followers, ShindeN is positioned as one of the most powerful gaming and digital culture communities in Latin America. Founded in 2023, the organization competes in titles such as Counter-Strike 2, Valorant and Fortnite, and develops tournaments, content and fashion collections that integrate the gaming universe with youth lifestyle trends.

The partnership focuses on Lenovo tablets from the Legion, Yoga and Idea Tab families that combine power, autonomy and an immersive visual experience. With these devices, ShindeN members will be able to create content, produce music, compete and enjoy video games anytime, anywhere.

"At Lenovo we believe that gaming transcends screens and devices: it is a form of connection, creativity and culture. That is why we celebrate this alliance with ShindeN, a project that reflects the energy and talent of the new digital generations," he said Martín Sánchez, Regional Gaming Product Manager & Gaming Lead at Lenovo.

With technological support from Lenovo, ShindeN will promote Immersive content and experiences that integrate gaming, music and lifestyle, with a strong presence on digital platforms and in-person events.

In turn, the collaboration will include the participation of renowned content creators, along with Lit Killah and Spreen, who will carry out unboxings, reviews, live broadcasts and game tests with the Lenovo Legion Tab, the new tablet designed to offer gaming-level performance in a portable format.

With this alliance, Lenovo reaffirms its commitment to innovation, gamer culture and the creation of technological experiences that connect with new generations.