Optimal packaging is one that incorporates improvements at each point in the supply chain. That's why Smurfit Kappa uses insights from analysis of more than 100,000 supply chains to improve efficiency.

Smurfit Kappa, a global leader in paper-based and corrugated packaging solutions, developed the digital solution SupplySmart, which helps companies intelligently adapt their packaging to increase the efficiency of their products and logistics processes, as well as reduce CO2 emissions in their supply chains.

Based on the analysis of more than 100,000 supply chains With 5,000 clients, 24 industrial sectors and 36 countries, this tool allows identifying optimization opportunities throughout the entire chain, optimizing storage and distribution space, minimizing waste and reducing costs and environmental impact.

Through this tool, Smurfit Kappa specialists can recreate a digital model of a supply chain, simulating a change or the launch of a new packaging virtually and without risk.

"Thanks to a global innovation ecosystem that combines experience centers, designers and advanced tools such as SupplySmart, among others, we quickly generate new developments that allow us to increase productivity and reduce costs and environmental impact. We quickly have knowledge for all the markets in which we operate," indica Rodrigo Longarte, CEO of Smurfit Kappa for Argentina and Chile.