"I am delighted to assume the leadership of HP Latin America, where I have the honor of working with incredibly talented professionals and exceptional partners," said Adrian Ali. "I really want to lead the HP business, as well as contribute to our objectives in climate action, human rights and digital equity. The Latin American market has a promising future ahead, with hybrid work, safety and mass customization leading the way in a world where innovation drives extraordinary contributions to humanity."

Ali is a consecrated leader with more than 20 years of experience in the IT industry and the consumer goods sector. Recently he served as general director of the company in Chile and Southern Cone. Previously he served as National Manager of the Printing Group and Personal Systems of HP Chile. Before joining HP, Ali occupied leadership positions in Procter & Gamble.

"Adrian is a strong, dynamic leader, client -centered and based on data that has had a tremendous impact on his role as general director of Chile and Southern Cone, promoting the sustained growth of income to become the second largest cluster in Latin America. Inc.

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