HP launched the OMEN 16 and the OmniBook Ultra 14 Next Gen AI PC, an event that brought together strategic partners such as AMD and NVIDIA, specialized press and content creators, to experience first-hand how HP innovation transforms gaming, work, productivity and content creation through artificial intelligence.

The event offered an interactive tour of various technology stations, where the latest solutions from the HP ecosystem were presented. From high-performance gaming laptops to ultraportable notebooks optimized by AI, each space allowed us to explore how technology can enhance productivity, creativity and the gaming experience in real time.

"With the new OMEN 16 and the HP OmniBook Ultra 14, we are introducing a new generation of PCs powered by artificial intelligence that redefine what performance means. At HP we combine power, design and intelligent technology to accompany both gamers and professionals in their daily challenges, offering fluid, secure and personalized experiences," he said. Gabriel Renzo, Consumer Manager at HP Argentina.

Among the most notable experiences, attendees were able to try the OMEN 16, HP's most advanced gaming laptop to date, equipped with OMEN AI, an artificial intelligence system that automatically adjusts the hardware, operating system and video game parameters according to the user's behavior. With Intel Core Ultra 9 and AMD Ryzen™ AI 9 Mobile processors, GeForce RTX 5090 GPU, up to 64 GB of DDR5 memory and support for NVIDIA DLSS 4 and NIM Microservices, the team offers a smooth, immersive and hassle-free gaming and content creation experience.

"Powered by the NVIDIA Blackwell architecture, the GeForce RTX 50 Series laptops that equip the new HP line are the best option for gamers, students and creative professionals. Equipped with a massive level of AI power and offering revolutionary features for gaming, studying or working, the RTX 50 Series enables new creative experiences with NVIDIA Studio and better graphical fidelity with high performance thanks to NVIDIA DLSS 4, highly sought-after features and approved by our users, available exclusively to those who have GeForce RTX,” he said Alexandre Ziebert, NVIDIA Technical Marketing Manager for Latin America.

At the same time, the HP OmniBook Ultra 14 Next Gen AI was introduced as HP's smartest laptop for professionals and creators, with up to 55 TOPS of AI power, HP AI Companion, Poly Studio audio and up to 22 hours of battery life. This device allows users to maximize productivity and creativity, integrating AI naturally into all daily tasks.

"We are very pleased to present, together with HP, the latest innovations in notebooks with AMD Ryzen AI 300 Series processors. This launch represents a milestone in our commitment to power the next generation of mobile computing, integrating artificial intelligence capabilities directly into the hardware. With Ryzen AI, we take a firm step towards smarter, more fluid and personalized experiences, which transform the way people work, create, play and entertain themselves. We are proud to see how our technologies drive concrete innovations that are already available to users said Julián Rubiano, HP Latam Account Manager for AMD.

With these launches, HP strengthens its technological ecosystem in Argentina and Latin America, reaffirming its commitment to the development of high-performance solutions that raise the industry standard and respond to the challenges of the next generation of users.