The ecommerce event organized by CACE recorded, in its sixth edition, historical records in units sold, purchase orders, and visits to the official site www.HotSale.com.ar

On May 13, 14 and 15, the sixth edition of the great online sales event organized by the Argentine Chamber of Electronic Commerce was held. With more than 2.9 million Argentines who browsed the official site www.HotSale.com.ar, the event reached a turnover of more than $8,512,000,000 (eight thousand five hundred eleven million Argentine pesos), a 35.5% growth compared to the previous year.
During the 72 hours of the event, 3.5 million products were sold through more than 2 million purchase orders. The average ticket was $4,094, 30% more than in 2018.

Categories that sold the most in units

Food and drinks
Footwear
Children's and baby clothing and accessories
home decoration
Adult clothing and accessories
Construction materials

Ranking of products that invoiced the most

TVs
Footwear
Air tickets abroad
Mobile phone equipment
Furniture
Tools

*The data comes from the survey carried out by KANTAR-TNS Argentina for CACE to a total of 218 participating Hot Sale companies.
Diego Urfeig, Executive Director of the CACE, expresses "As a trend we identified the growth of some less traditional sectors of eCommerce such as Food and Beverages, Cosmetics and Perfumery, Sports and non-sports clothing and tools, demonstrating that more and more digital consumers incorporate everyday items in their online purchases. For its part, the acquisition of products and services in higher ticket categories such as travel and household appliances was also driven by the appearance of interest-free installments that were offered in Hot Sale, being one of the categories with the highest turnover of the event.”

For his part, Gustavo Sambucetti, Institutional Director of CACE, concludes: "In a context of contraction in consumption, we are very happy with the final results of this Hot Sale, in which we registered a growth in turnover of 35%, which is equivalent to more than 118 million pesos per hour. The number of items sold increased and more users visited the official site compared to 2018. With all these indicators, we can conclude that it is the largest Hot Sale. great in history.”
The vast majority of companies continue to offer offers and discounts during Hot Week, there is still time to continue saving.