After communicating its strategic alliance with Newsan at the end of 2021, Hisense presents its extensive High End line up of selected products to watch the Qatar 2022 World Cup and enjoy this World Cup year to the fullest.

Hisense is one of the most relevant consumer electronics and home appliance manufacturers in the world, and arrives with the aim of establishing itself in the Latin American market. The company is recognized for sponsoring high-level sporting teams and events, such as the Fnatic electronic sports team, Paris Saint Germain, Euro 2020 and, especially this year, the Qatar 2022 World Cup.

Luis Galli, CEO and President of Newsan, expressed "That a company like Hisense decides to expand its business in Latin America and chooses to do so with Newsan, is a source of pride for our entire team. This alliance allows us to continue growing and betting on our country, providing cutting-edge products to consumers. In a World Cup year, Hisense contributes to the Argentine market a portfolio of technological products that will undoubtedly enhance the experience of the Argentine consumer to enjoy Qatar 2022

Among the outstanding products that arrive in Argentina from Hisense, we can mention the Laser TV L9, recently presented at the CES in Las Vegas. It is a TrichRoma laser technology projector capable of developing 120" at a very short distance with 4K UHD definition. It is equipped with X-Fusion Laser Night, a system that allows more natural colors with high purity and saturation.

David Gold – President of Hisense American Region dijo: "Hisense's mission has always been to create and provide high-quality products to improve the lives of consumers. Together with the Newsan team, our dedication meets technology to provide Argentines with a complete line of all our high-end products that feature Hisense's smart technologies, competitive prices and guaranteed after-sales service."

In the country, a whole new line of products will be developed by 2022 that will include TVs, Air Conditioners, Refrigerators, Freezers, Ovens, Stoves, extractor hoods and Soundbars. During this first part of the year, a line of TV products is presented, among which the 55” and 65” ULED U7 models stand out, with 4K definition, VIDAA operating system, Hi-View Engine high-definition image processor and the Quantum Dot Color option, which reproduces different colors of light, among other features.

For the second half of the year, 70” and 75” Smart 4K televisions and a Mini LED model that returns images with unique colors thanks to its backlighting technology will be added to the product portfolio.

In terms of home appliances, the arrival of the Side by Side refrigerator stands out, which offers double compartments, Super Cool & Super Freeze mode, to keep food at the desired temperature from a touchscreen control screen and a 150-liter vertical freezer.

Towards the end of the year, inverter-type air conditioners of different powers and nationally manufactured refrigerators of 270 and 400 liters respectively will be incorporated. Finally, three models of electric ovens, induction and ceramic cooktops and two models of soundbars with powers of 60 W and 100 W will arrive.