The new place, located in Dino Mall of the city of Córdoba, offers a wide range of latest generation products. This opening reflects the firm commitment of the company with the Argentine market and its focus on bringing consumers and technology closer to the highest innovation and technology.

Hisense, leading technology company in the world, He announced the opening of his first place in Córdoba. This event marks an important step forward in the company's growth and expansion strategy in Latin America, reinforcing its commitment to the Argentine market.

Strategically located in Dino Mall, Córdoba (Rodríguez del Busto 4086, Córdoba) the new Spanish place It offers customers the opportunity to experience a wide range of avant -garde technological products and solutions, covering from televisions and intelligent appliances to air conditioning, cooling and audio systems and home entertainment devices.

Neo Liu, general director of Argentina and Uruguay said: "The inauguration of our first place in Córdoba is a testimony of our confidence in the Argentine market and our commitment to provide the best in technology to consumers. We are excited to expand our presence in Argentina and in all of America and we are committed to promoting innovation and technological excellence in the country."

Hisense shows a strong presence in the United States, Canada, Chile, Mexico, Colombia, Panama, Ecuador, Peru, Paraguay and Uruguay. In Argentina, thanks to its alliance with Newsan, it follows an ambitious growth plan to establish itself in the market throughout the region. So much so, for 2022 its portfolio of nine products to almost 50 today has increased.

As part of the long -term strategy in Argentina, Hisense and Newsan jointly produce televisions in Tierra del Fuego and refrigerators at the Avellaneda plant, Buenos Aires. Added To this, the world leader in technology this year enters the audio market and Built in products such as anafes, bells and recessed furnaces and by 2024 states that new production lines will be incorporated, such as washing machine.