FLEEADERAS: more offer and strong competition in a season that generates good expectations

ELECTROLUX

The Multidor Non -Frost Inverter Flexispace, 620 -liter electrolux refrigerator, brings the flexispace compartment that allows you to choose between five temperatures, from freezer to wine cooler. Autosense technology adjusts the temperature intelligently and prolongs food freshness up to 30% and inverter reduces energy consumption. The Tastelock drawer maintains fresh fruits and vegetables up to 14 days; The Tasteguard filter eliminates bad smells and extrafresh reduces food maturation. It brings a dispenser of water and ice and flakery shelves for a versatile organization.

The 424 -liter Top Freezer Freezer Freezer also has the autosense system and brings the exclusive hortinature drawer, which preserves fruits and vegetables until twice as long. Fasting shelves provide a flexible organization, the extra-cold compartment cools drinks and meals faster and has low consumption LED light. It comes with a tray for 12 eggs, silver color and can be complemented with the optional Tasteguard and Extra Fresh accessories.

Mariano Vranjican, Local Category Manager de Electrolux Group

"We want our clients to have better options to choose from"

"We are very excited about the results obtained during the first half of the year," said Mariano Vranjican, local Category Manager Arg & P.U.B. of electrolux Group. "The market experienced really positive growth that was driven by a combination of several key factors that benefited consumers. We have seen better prices in general, a greater variety of products available in the market and also more accessible financing options, which undoubtedly stimulated consumption." Vranjican said that in tune with this trend, the company also worked hard to expand its product linear. "We want to make sure that our clients have more and better options to choose from, always adapting to their needs and preferences," he closed. "Looking forward, we are very confident that our product proposal, with electrolux and glasses, will be highly competitive for the next cooling season."

KOH-I-NOOR

The refrigerator does not frost khga41di/10 duocooling, with inverter technology and 10 years of guarantee in the compressor is more durable and silent. It has the freezer with cold not Frost and the refrigerator with humid cyclical cold; digital control at the door; Freezer quickly cools with the Super Frost function; It has holiday function, display lock and open door alarm.

The KHDF42DI/10 INVERTER TECHNOLOGY, also duocooling, has cold fherry freshman and the ice cream refrigerator; digital control at the door; Super Frost Functions and Vacation, Display block and open door alarm.

COLUMBIA

With Columbia, Autosal has an ideal offer for the public that needs an accessible, complete and robust refrigerator. The CHD25/9, cyclical, has a+ classification and capacity of 259 liters. The CHD21/9, also cyclical with a capacity of 206 liters, brings, as the previous one, glass shelves and built -in handle. Chd36n/9 No Frost has 356 liters of capacity, steel color, efficiency to+, glass shelves and built -in handles.

The largest brand of the brand has 413 liter capacity and energy casification (A+).

Cecilia Raczko, Jefa de Marketing en autosal

"We continue to rely on our usual strengths"

"In the first half of this year the market grew compared to 2024, because the first half of last year was very bad for the effect of the devaluation of December 2023," said Cecilia Raczko. "The demand is quite unpredictable, since sometimes we see it tending up and other times it cools, as we saw in June."

Raczko added that in the market It shows the entry of many imported brands. "However, we continue to rely on our usual strengths: the availability of a very interesting mix between national and imported products and have two very strong brands such as Koh-I-Noor and Columbia, already recognized by the consumer and perceived as reliable for their quality," he closed.

"In the first half of this year the market grew compared to 2024, because the first half of last year was very bad for the effect of the devaluation of December 2023," said Cecilia Raczko. "The demand is quite unpredictable, since sometimes we see it tending up and other times it cools, as we saw in June."

Raczko added that the entry of many imported brands is noted in the market. "However, we continue to rely on our usual strengths: the availability of a very interesting mix between national and imported products and have two very strong brands such as Koh-I-Noor and Columbia, already recognized by the consumer and perceived as reliable for their quality," he closed.

Genealogy

Gafa offers the 262 -liter Frost refrigerator with inverter technology, which provides energy savings of up to 34%. Thanks to the multiflow system, air circulates homogeneously and better retains the flavor, aroma and texture of food. It includes an extra cold compartment for drinks and meals and the Ice Twister, to always have ice by hand. The Water Dispenser allows cold water to be served without opening the refrigerator, the doors are reversible and has tempered glass trays and low consumption LED light.

The 205 -liter horizontal freezer has 4 cooling levels that include turbo function; inverter technology that saves up to 24% energy consumption; 10 -year guarantee in the compressor and energy classification A+. The gas is ecological R600, which does not damage the ozone layer, and comes with frontal drain that facilitates cleaning. The wheels are 360 ° and brings an internal basket to organize frequent use foods.

Drean

Drean not Frost Inverter DTP458BKRSSO, with efficiency to+, has technology that eliminates 99.9% of viruses and bacteria; 516 liter capacity; Touch digital display; Functions of +Cold/ +Freeze; Panel block; Vacation modes and ecological indicator; 4 doors; Dry and humid food compartment; antiderrame tempered glass shelves; LED and GAS LIGHT R-600A Ecological.

The Non Frost RDP410zrt brings Ultimate Fresh Food technology, which maintains the freshness of the foods longer; optimal temperature and humidity in each compartment; antihuellas sheet; independent control of the freezer temperature and the refrigerator; Blocking for children; rapid cooling; ice factory; 2 -liter dispenser; sharing for delicate foods; double crisper; tempered glass shelves; savings of up to 25% energy; R600A gas; High efficiency and classification insulator doors A.

Philco

Philco has on the market the 428 -liter PHSB450N SIDE Side, with an optimized width of 83.2 centimeters, non -frost system, energy efficiency A, Super Freezing and Multi Air Flow mode. The Top Mount No Frost of 174 liters phnt198x2, with 46-liter freezer, is N-T climate class and has Skin Condeser, interior lighting and adjustable thermostat. Another proposal of the brand is the One Door refrigerator of 170 liters phnt170xd, with net capacity of 164 liters, dispenser, energy efficiency A, Cycle Defrost system, climate class T, interior light, 2 -liter water dispenser, adjustable thermostat, freezer 1 star, semi -automatic defrosting, tempered glass shelves, tables for vegetables and side shelves.

Matías Ignacio Caridi Donato, head of refrigerators in Newsan

"Only brands with the greatest brand Awareness can succeed"

According to Matías Ignacio Caridi Donato, responsible for the ice cream makers in Newsan, the last season had a slightly higher result than the previous ones, and it was based on the fact that, towards the end, the offer began to complement it with imported products, which could be observed with greater intensity at the points of sale during the months of greater demand. Analyzing the business based on this opening, he acknowledged that there is a trend, typical of import markets, towards the Non Frost segment In its variety of litrajes, while in the premium segments there are already larger products, such as Side By Side friqu.

Caridi Donato expressed hopeful expectations for the new season. "The market is very offer, a mix of products between the local and imported offer and evolving at the technological level, both in types and volumes," he closed. "We believe there will be many players, but only brands with the greatest brand Awareness can succeed."

According to Matías Ignacio Caridi Donato, responsible for the ice cream makers in Newsan, the last season had a slightly higher result than the previous ones, and it was based on the fact that, towards the end, the offer began to complement it with imported products, which could be observed with greater intensity at the points of sale during the months of greater demand. Analyzing the business based on this opening, he acknowledged that there is a trend, typical of the market open to import, towards the NO Frost segment in its variety of litrajes, while in the premium segments there are already larger products, such as Side By Side frizzLE.

Caridi Donato expressed hopeful expectations for the new season. "The market is very offer, a mix of products between the local and imported offer and evolving at the technological level, both in types and volumes," he closed. "We believe there will be many players, but only brands with the greatest brand Awareness can succeed."

CANDY

The Candy No Frost Invertter Side By Side Chsbso 6174xwd, 529 liters, has energy efficiency A; Electronic panel at the door with separate adjustments for the refrigerator and freezer; open door signal; 4 programs for echo, intelligent, super cooling and super frozen; Water dispenser at the door; tempered glass shelves; Portabotellas and transparent egg The total combi black no frost of 442 liters CCG2T718EB has inverter technology; energy efficiency A ++; Electronic control display at the door with adjustments for refrigerator and freezer; open door alert; Intelligent connectivity by means of the APP of access to content; remote control from the smartphone; Black total color; Integrated handles; 3 tempered glass shelves with chrome profiles in the freezer and 3 in the refrigerator.

LEANDRO BEITELMAJER, MANAGER COMERCIAL DE HOME Y TECNECUEZ S.A.

"This year's volume will be greater than last year"

"The market had an important change, the opening of imports extended the offer and in recent months there is a tendency towards the medium -level dikets down," said Leandro Beiltelmajer. "High -end products are still, and in some cases with a lower price than months ago."

The executive added that estimating the market in volume is not easy, but there is an increase in units. "This year's first bimester began slowly and there was an acceleration and a peak in the hot comes out, although without last year's results," he said. "After that acceleration there was a decline and then some recovery. We believe that the volume will be greater than last year and the rotation is accompanied by the financing instruments, which as the rates went down a little became more accessible." About inverter technology he argued that he came to stay for the information that reached retail and the consumer. "Also for the concern about the increases in energy rates and the amplitude of the supply of models that already incorporated this technology without implying a considerable price difference," he closed.

"The market had an important change, the opening of imports extended the offer and in recent months there is a tendency towards the medium -level dikets down," said Leandro Beiltelmajer. "High -end products are still, and in some cases with a lower price than months ago."

The executive added that estimating the market in volume is not easy, but there is an increase in units. "This year's first bimester began slowly and there was an acceleration and a peak in the hot comes out, although without last year's results," he said. "After that acceleration there was a decrease and then some recovery. We believe that the volume will be greater than last year and the rotation is accompanied by the financing instruments, which as the rates went down a little, they became more accessible." They incorporated this technology without implying a considerable price difference, ”he closed.

Lacar

Lacar highlights three products: the 20th refrigerator of a cold with a capacity of 50 liters, a model that the company presented in the market this year; The 2000 refrigerator with freezer, capacity of 102 liters and height of one meter and the FP360 well, dual and capacity of 327 liters.

Ariel Morrone, Lacar Manager

"We work accompanying the market and consumer"

"After a quite calm 2023, in August last year the market had a recovery," said Ariel Morrone. "If we analyze the first four -month period of 2025 against it of 2024, we are working double." On the structure of the business he added that there is much more competition, because all companies seek to compete more and be more profitable and the presence of imported products is noticeable, although it did not qualify this market condition as bad. "That there are more competitors continues to motivate us to work on the continuous improvement of processes and products, both in manufacturing and design," he said. "I think that in Argentine companies there is no comfort zone and you have to work permanently to increase efficiency and quality. In our case, we have very low rates of failures or claims and this led us to extend to 2 years the guarantee of all our products." Analyzing the level of prices, both products and components, Morrone said there is a great effort of suppliers to be more competitive and profitable and increase the volume, but accompanying, in the context of the country, the trend of the market and the final consumer.

"After a quite calm 2023, in August last year the market had a recovery," said Ariel Morrone. "If we analyzed the first four -month period of 2025 against the same of 2024, we are working twice." On the structure of the business he added that there is much more competition, because all companies seek to compete more and be more profitable and the presence of imported products is noticeable, although it did not qualify this market condition as bad. "That there are more competitors continues to motivate us to work on the continuous improvement of processes and products, both in manufacturing and design," he said. "I think that in Argentine companies there is no comfort zone and you have to work permanently to increase efficiency and quality. In our case, we have very low rates of failures or claims and this led us to extend to 2 years the guarantee of all our products ». Analyzing the level of prices, both products and components, Morrone said there is a great effort of suppliers to be more competitive and profitable and increase the volume, but accompanying, in the context of the country, the trend of the market and the final consumer.

Briquette

Briket's freezer fr7000, with a capacity of 700 liters and temperature range from 7th to -22º, has functions of Frieza, conservative and bottle cooler; Wire organizing baskets; ECOLOGICAL GAS R290; Board with LED light; front drain and 360º rotating wheels. The FR3322 inverter model, 295 liters and classification A+ is silver gray and has the same characteristics as the previous one.

The BK2F 2122 inverter 492 liters with energy classification A ++ brings LED light; ECOLOGICAL GAS R600A; Tempered glass shelves and digital screen for temperature control. In exhibitors, the brand highlights the 501 -liter M5000 model with intelligent temperature control; ECOLOGICAL GAS R290; temperature range from 1st to 7; Door with double glass and LED light at the door. The M4330, 417 liters, has similar characteristics; Full Black interior; Platinum shelves and door with double glass.

Alexis D’Arrea, Biket Commercial Manager

"Everything indicates that the ice cream market is going to grow"

According to Alexis D’Arrea, Biket's commercial manager, during the first months of this year the market showed a fall that was around 50% compared to 2023. “From May we began to see a recovery that resulted in a better closure than we had planned,” he said. On the expectations for the season, he said that everything indicates that the market will grow, reaching, with that possible growth, to exceed 2023 levels. "However, everything will depend on the purchasing power of consumers, the level of prices and the available financing," he added.
Regarding demand behavior, he said that for now the participation of models with capacities of between 290 and 360 liters is still very strong. "Anyway, with new product offers it is possible that the demand begins to atomize, also oriented towards other presentations," he closed. "We have two refrigerator lines that include inverter technology, exclusive in the cyclic segment and with 360 and 500 liters, the latter with an exclusive 140 -liter freezer and digital board, which we consider, for a cyclical product, as a high -end offer."

According to Alexis D’Arrea, Biket's commercial manager, during the first months of this year the market showed a fall that was around 50% compared to 2023. “From May we began to see a recovery that resulted in a better closure than we had planned,” he said. On the expectations for the season, he said that everything indicates that the market will grow, reaching, with that possible growth, to exceed 2023 levels. "However, everything will depend on the purchasing power of consumers, the level of prices and the available financing," he added.

Regarding demand behavior, he said that for now the participation of models with capacities of between 290 and 360 liters is still very strong. "Anyway, with new product offers it is possible that the demand begins to atomize, also oriented towards other presentations," he closed. "We have two refrigerator lines that include inverter technology, exclusive in the cyclic segment and with 360 and 500 liters, the latter with an exclusive 140 -liter freezer and digital board, which we consider, for a cyclical product, as a high -end offer."

INELRO

Inlro presents the horizontal freezer of household fih350a ++ BV, with an inverter motor with 5 years of guarantee and bi voltage, which starts to work with 100 volts and supports peaks of up to 270. It is suitable for use with solar panels, in areas of electrical instability and the company presented it as the only one with energy efficiency A ++ of Argentina, with up to 60% more savings than common freezers. It retains the freezer temperature up to 55 hours without electricity supply. The MT17AP is a vertical commercial exhibitor with embraco engine; New Digital Controller and Forzator with 35% more energy savings compared to the previous model and 2 years warranty in the engine.

Wine and beer cavas are equipped with motocompressor that guarantees a stable temperature and precise conservation, with temperatures of between 5 and 18 degrees for wine and, for beer, at -6 ° minimum, the limit mark for the drink not to freeze.

Federico Cavallo, Marketing Chief of INELRO

"We have full demand since May or June last year"

"We had an excellent 2024," said Federico Cavallo. "Since May or June, and until now, we had full demand for our production, even with some record months," he said, and although he recognized a current decrease in demand, typical of the seasonality of the product, he said that participation in the different categories is maintained and the company increased the sale of the home freezer thanks to an important investment in advertising. "We work with Paulina Cuisine, which promotes the Meal Prep concept, the preparation of food, their organization and conservation," he said.

"We also noticed that the market did not find another home freezer with the technical characteristics of ours, such as the energy efficiency A ++. This, added to the fact that we offer a Bivolt equipment, which ensures that it will not suffer deterioration due to electrical failures because it starts in 100 volts and up to 170 supports the electric peaks."

Cavallo closed recognizing that inverter technology is already installed, especially in a context of increasing electricity rates that Incelro supports with energy efficiency A ++, inverter and the most friendly refrigerant gases with the environment.

"We had an excellent 2024," said Federico Cavallo. "Since May or June, and until now, we had full demand for our production, even with some record months," he said, and although he recognized a current decrease in demand, typical of the seasonality of the product, he said that participation in the different categories is maintained and the company increased the sale of the home freezer thanks to an important investment in advertising. "We work with Paulina Cuisine, which promotes the Meal Prep concept, the preparation of food, their organization and conservation," he said.

"We also noticed that the market did not find another home freezer with the technical characteristics of ours, such as the energy efficiency A ++. This, added to the fact that we offer a Bivolt equipment, which ensures that it will not suffer deterioration due to electrical failures because it starts in 100 volts and up to 170 supports the electric peaks."

Cavallo closed recognizing that inverter technology is already installed, especially in a context of increasing electricity rates that Incelro supports with energy efficiency A ++, inverter and the most friendly refrigerant gases with the environment.

Vondom

Vondom highlights the cava per cup that allows to keep up to 4 bottles open or closed up to 9 centimeters in diameter, with a temperature between 5 ° and 18 ° for red, white and sparkling wines. It has LED light and touch control. Another proposal is the cava for 18 bottles of 750 milliliters with wooden shelves, ideal for red guard wines.

The stainless steel digital vertical freezer is the only one non -179 -liter Frost. It has reversible door, class A efficiency, rapid freezing from -22 ° to -14 °, 3 drawers and 2 shelves.

French door inverter non -fost stainless steel with 503 liter capacity has energy efficiency A; area that allows you to adjust the space to refrigerate or freeze; technology that uses metal surfaces to distribute the cold evenly; Intelligent zone that adapts to different foods and eco mode, which optimizes savings when you are not at home. It has open door alarm, children's lock and LED light.

SAMSUNG

Samsung's Bespoke French Door, with Family Hub and capacity of 699 liters, brings an interactive screen that centralizes recipes, shopping lists and entertainment. It is compatible with smartthings and has voice control that allows you to manage home from the kitchen. Bespoke French Door with Bevenge Center has 843 liter capacity and includes an internal water dispenser and double ice factory. It is an ideal model for those who prioritize comfort and style. FLEETIVES WITH AI ENERGY MODE AND SPACEMAX TECHNOLOGY are available in different formats: with upper freezer, capacities of 407 and 517 liters and Silver or Black colors and with lower freezer and capabilities of 409 and 459 liters. These frosts optimize energy consumption registering habits of use and expand their internal capacity without altering the external size.

Whirlpool

In the Non Frost ice cream segment, Whirlpool consolidated its offer with two models. The 340 -liter WRM39ck, has a special cooling compartment that works with a lower and more constant temperature but without freezing, together with a turbo mode that provides accelerated cooling for both compartments. Adjustable shelves offer greater comfort and use of space. The 386 -liter WRM42HK shares the benefits of the previous one and incorporates inverter technology, which guarantees greater energy savings, and as it maintains stable temperatures, facilitates the prolonged preservation of food.

In Bottom Mount, the brand offers models such as the WRE44BK and the WRE57ck, 397 and 449 liters respectively, with intelligent space distribution.

In the Premium segment, Whirlpool highlights the Wro85BK French Door Bottom Mount, 554 liters, with advanced organization and functions, such as sixth -meaning technology, which regulates the temperature automatically.

LG

LG offers a Smart inverter refrigerator with upper freezer, capacity of 553 liters and stainless steel finish. Its cold air distribution system guarantees uniform cooling in all shelves to keep fresh foods for longer. It incorporates the Smart Diagnosis function, an intelligent self -diagnostic system that through a smartphone allows to detect and solve possible operating problems, which gives greater comfort and tranquility to the user.

FLEEADERAS: more offer and strong competition in a season that generates good expectations

The ice cream market shows a greater amplitude of the offer due to the appearance of imported products, with a tendency to the average tyketment but also with high -end models, which seek to increase their participation taking advantage of the stability of prices.

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