Grupo Núcleo, the technology and innovation company announced the launch and availability of HP Printers along with a brand incentive plan aimed at the channel to Increase CISS sales and ensure compliance with the goals for the remainder of its 2024 business plan

"We are an official distributor of HP, Ink Advantage, Ink Tank and Smart Tank, OfficeJet, PLP and Neverstop lines, and on this occasion we are announcing the arrival in the country of the line of HP printers, among which the models Smart Tank 520, Smart Tank 530 and 580 Wireless and LaserJet Tank MFP 1602W stand out. The channel already knows them, it is a highly in-demand product and we have them available. HP is a brand with a strong presence in the market and excellent branding, also offers permanent and systematic training and assistance to PBMs, and is also closely related to the channel client,” he anticipated. Mauro Guerrero, CEO of Grupo Núcleo.and added: "HP has several partner programs, both in printing and commercial computing, with benefits for customers, among which stands out the incentive program designed specifically to boost CISS sales and for each type of channel to participate in the benefits. The program offers channel memberships, demand generation, marketing, profitability, training, personalized attention and exclusive benefits."

"The objectives we have with HP for 2024 and 2025 are to continue being close to the client, strengthen and expand our relationships with the channel beyond the complex situation, our strategy is to always assist and provide attention, sending them, for example, the commercial computing category. The profile of the partner currently sought is oriented to the corporate segment, we always have products for all types of clients, both resellers and retail, which we have been working on for years," he explained. Mauro Guerrero, And highlighted: “Our main differential, beyond the attention we provide to our business partners throughout the country, is our “Human Factor”, which is present in each of our solutions, in each operation and in each contact with our clients. Grupo Núcleo is not a simple distributor, it is a leading company in technological development with strong investment in its own infrastructure for the creation of customized solutions, which also focuses on generating value through the acceleration and incubation of projects, thus promoting knowledge.

HP program for the “Accelerate your sales” channel,

"The objective of the brand is to increase CISS sales and ensure compliance with sales goals for Q4. To do this, it made available a spectacular prize: An exclusive trip to attend Formula 1 in Brazil for the month of October 2024. It is available to the exclusive partners of the program. At Grupo Núcleo we take advantage of our strategic alliance with HP and Formula 1 to promote this incentive," he said Sofía Nicole Oronó, HP Product Manager Group Printing Núcleo and pointed out: “We want to continue strengthening the category, so we also offer Formula 1 merchandising prizes for those AnyDealers who buy CISS in quantity and register on the platform: https://hpbootcamp.com/f1/

Program duration: The incentive will be valid from August 1 to September 30, and will take into account sales made since August 1, applying retroactively.

CISS printer models: HP Laser Jet Tank 1602 W / HP Laser Jet Tank 2602 SDW / HP NeverStop 1200 / HP Smart Tank 210 / HP Smart Tank 515 / HP Smart Tank 520 / HP Smart Tank 530 / HP Smart Tank 580 / HP Smart Tank 720 / Smart Tank 750 / HP Smart Tank 581.