BGH, a company dedicated to innovation, development and distribution of technological products and services, signed an agreement to exclusively market Daewoo brand products in Argentina and Chile, in the categories of microwaves, refrigerators, air conditioners and washing machines.

"BGH has a history marked by innovation and technological development, based on strategic alliances with world-class international companies. This agreement with Daewoo, a global brand internationally recognized for its quality and technology, is one more step in that direction," said Daniel Rosenfeld, COO of BGH Consumer.

In a first stage, the products that will be marketed in Argentina will be linked to the microwave and air conditioner category. They will be manufactured locally at the BGH plant in Río Grande, Tierra del Fuego, and will have a very strong focus on design and energy efficiency.

In Chile, for its part, Daewoo products are now available in the refrigerators, washing machines and microwaves categories, also with a very avant-garde aesthetic in terms of design and great focus on energy efficiency.

Daewoo has a long history and global reach. Each of its products focuses on quality, design, innovation and maximum performance. Since its founding in 1967, it has diversified into areas such as a manufacturer of automobiles, boats and electronic components. It became the second largest conglomerate in the country.

In this way, the two technological giants seek to position themselves and become the references in the line of household appliances in Argentina and Chile, incorporating new technologies and more innovative products.