Special furniture and mattresses

Bedrooms, living rooms and dining rooms are spaces where furniture producing companies arrive with renewed catalogues, where they prioritize functionality without neglecting design and trends.

Platinum

“After the acquisition of Cuyoplacas S.A. by Fiplasto S.A., the company took a new direction with the objective of returning Platinum Muebles to the place of leader in the Argentine RTA furniture market, which it held for years,” said Andrés Zelaya, the company's commercial manager. "We want to promote the best of the old Cuyoplacas, with new management aimed at the professionalization of all areas and to improve the administrative, productive, logistical and commercial processes. At this point, which is my responsibility, we are on the way to being a company with greater openness to the client, the possibility of dialogue and negotiation, listening to proposals and developing products that adapt to current needs."

Andrés Zelaya, Commercial Manager of Cuyoplacas

“We are the only company that manufactures its own plates”

“Platinum's offer is characterized by an excellent cost-quality ratio, with high turnover for merchants,” said Andrés Zelaya. "The products we sell the most are closets and accessories and desks and office furniture. In closets we have, in addition to the typical economical base models, a differentiated offer in sliding ones, where their height of 2.22 meters and the large storage space stand out. In office furniture, we sell desks and bookcases very well, since our line has optimal measurements for professional use, and all the furniture has locks on the first drawer and on the doors and are made entirely of 18-millimeter melamine.”

“I want to highlight that we are the only factory in Argentina that, in addition to manufacturing furniture, manufactures its own plate, which gives us a competitive advantage over all our competitors,” Zelaya concluded. "As part of the relaunch of the brand, we worked on rebranding in order to make visible these changes that we are making. We launched the new image at FIMAR, the Argentine Furniture Fair, with extremely satisfactory results."

“Platinum's offer is characterized by an excellent cost-quality ratio, with high turnover for merchants,” said Andrés Zelaya. "The products we sell the most are closets and accessories and desks and office furniture. In closets we have, in addition to the typical economical base models, a differentiated offer in sliding ones, where their height of 2.22 meters and the large storage space stand out. In office furniture, we sell desks and bookcases very well, since our line has optimal measurements for professional use, and all the furniture has locks on the first drawer and in the doors and are made entirely of 18-millimeter melamine.”

“I want to highlight that we are the only factory in Argentina that, in addition to manufacturing furniture, manufactures its own plate, which gives us a competitive advantage over all our competitors,” Zelaya concluded. "As part of the relaunch of the brand, we worked on rebranding in order to make visible these changes that we are making. We launched the new image at FIMAR, the Argentine Furniture Fair, with extremely satisfactory results."

EMC

EMC Fábrica Argentina de Muebles created a bedroom line that redefines the concept of comfort with noble materials and contemporary designs. The EMC PRO bed has 6 drawers and 2 shoe racks to keep everything organized. The PRO EMC backrest, with floating light tables and LED light, allows you to create a warm atmosphere and offers practicality by having drawers at bed height. The Eleganza closet has large compartments, adjustable shelves, a trouser rack that slides like on a catwalk and a small coat rack to place accessories.

The EMC Super Deep closet with sliding doors comes with 3 shelves and 2 drawers and is available in two sizes: 1.40 and 1.80 meters. Another option is the 1.20 meter EMC closet with 2 sliding doors, 3 shelves and 2 drawers. On the right side it has an ideal space to store dresses or long coats. The highly versatile, extendable EcoBox bed allows you to vary the width from 90 to 200 centimeters and has different perforations to adapt it to the different sizes of the mattresses. Its 4 large drawers keep the room organized. The EMC 2-seater Box bed, with 6 drawers and 2 shoe racks combines quality with its design of 6 drawers and 2 shoe racks.

ATMA HOME

A few months ago, ATMA HOME took an important step with its launch into the world of furniture. The process began with a proposal for industrial-style furniture, easy to assemble and with a combination of iron and wood, a style or trend very present in homes.

It began with a line up of desks, shelves, auxiliary tables and organizing racks, and in a short time the catalog reached more than 30 models. As confirmed by the company, the response was very good, confirming the success of the launch. The brand plans to continue expanding this line during the coming months, increasing the variety of designs and colors.

A strong bet came in June, with the launch of boxed sofas. They are furniture that comes compressed and boxed, which makes transportation much easier and avoids extra costs in logistics. They do not require tools for assembly and have a modern design, with washable fabrics and more than 15 different models. According to Alvaro Mainero, Business Manager, it is a category that is experiencing strong growth in many markets, and also has great potential in Argentina.

Tromen

Tromen presents the Runko ECO TX furniture line, with a timeless design and consisting of a bench, chair and table. The stool is made with a sturdy metal frame, industrial style, anti-scratch toe caps and comes in black. The chairs, with the same manufacturing characteristics, are stackable and the table, also industrial style with adjustable tips and black color, is easy to install and is delivered with its assembly kit. The brand's proposal is completed with two striped Teak wood bars with polished lacquer and beveled edges; wheels with brake; good storage and drawer spaces; Handles with stainless steel finishes and matte powder paint.

Mattresses

The category, in which functionality has always been privileged, is renewed with the incorporation of intelligent technology, which aims to improve performance and increase user comfort.

Jarse

Intex beds are characterized by being instantly available, having a space in the home to install them, which makes them an ideal product for vacations, sleepovers or when you have to accommodate visitors at home.

They are made with Fiber-Tech technology, which provides thousands of highly resistant polyester fibers that do not stretch or deform with use, even over time. This technology also gives the mattress more stability and durability.

Intex electric inflatable mattresses allow you to have an extremely comfortable emergency bed in less than 5 minutes. You only have to press a button to inflate and deflate them and when not in use they do not take up space, because they are stored in their carrying bag.

Pedro Fredenhagen, head of Wholesale Sales of Springwall

“We are rapidly increasing volumes in the channel”

“Springwall stands out for its ability to adapt and commitment to quality,” said Pedro Fredenhagen, Sales Manager of the company's Wholesale channel, highlighting its market share and sustained growth. “We have been rapidly increasing volumes in the channel and meeting the proposed budgets,” he added. “Without a doubt, it is a recognition of the market and, fundamentally, of the merchants who verified that our proposals are the best.” Among the strategies implemented, Fredenhagen cited the renewal and launch of products and the constant visit of sales representatives to stores, added to the growing participation in fairs and events and the offers they present every month. “We maintain our caution regarding prices given the economic context, and we believe that the training of salon salespeople is essential to advise the final consumer,” he concluded. “We renew our proposals, we develop, manufacture and market products in accordance with the needs of users and we believe that that is why Springwall continues to demonstrate that innovation, commitment, adaptability and a committed team of people make the difference.”

Springwall

Springwall presents MAGNETIC, a mattress with knitted fabric and a seamless mattelassed cover system finish, to help the body rest on a smooth surface, which provides an intermediate sensation. The structure is made of Pocket springs, which reduce motion transfer, it is 29 centimeters high and is made with a mix of high-density foams plus a top layer of soft foam that provides greater comfort. The weight supported by each side is 120 kilos.

Roomy is a functional box spring with a height of 38 centimeters plus the 6 centimeters of the legs. It is covered in fully matelassed Jacquard and has storage space with a depth of 25 centimeters. The hydraulic system makes opening and closing easy and does not include the upper mattress.

Carlos Fornasero, Manager of the UEN (Strategic Business Unit) Dream

“We achieved Bitali's growth by supporting retail”

“We have been working on a process of continuous improvement with all our brands, with the focus on both innovation and the new technologies that we apply to the development of new products,” declared Carlos Fornasero, Manager of the SBU (Strategic Business Unit) Soñar. "On that path, we are very proud to have presented the first smart mattress in the country, a launch that marks a milestone in the entire industry. But we also work every day with each of our clients, to provide them with attractive proposals that allow them to differentiate themselves in a market that becomes increasingly competitive. We are aware that the success and growth of Bitali can only be achieved by supporting and accompanying retail."

Piero Group

With innovation in its DNA and as market leaders, Bitali (Piero Group) presented a battery of new products for rest this first half of the year. Under the Piero brand, a new range of pillows and restyling of its mattresses and box springs were launched. The highlight was the presentation of the DF SMART, the first Smart mattress in the country as a form of evolution in rest. Cannon presented its new SENSATIONS line, a limited edition of mattresses that uses cold and warm fabric technology for each season of the year, while Gani launched MULTIROOM, a box spring with storage designed to take advantage of extra storage space.

Special furniture and mattresses

The two categories renew catalogues, follow trends and bet on technological innovation

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