Midea, one of the largest household appliance producing companies in the world, announced that Manchester City forward, Erling Haaland, will be its official global brand ambassador.

This is the latest announcement in the extension of Midea and Manchester City's successful partnership which began in January 2020 and was recently renewed in May this year. To date, the partnership has engaged millions of global fans through award-winning activations.

To celebrate Erling becoming the official brand ambassador, Midea and Manchester City have launched a digital campaign that brings to life the brand's slogan, “feel at home” by showing Erling using Midea products within a homely, calm environment, which invites him to find the balance and “power” he needs for his second home: the Etihad Stadium.

The leading home appliance brand will continue to collaborate with City's treble winner for future seasons, connecting Erling's fan base with Midea customers and football fans globally, through a variety of content campaigns, exclusive merchandise giveaways and other digital activities.

Erling Haaland commented: "Midea is a proud partner of Manchester City and I have enjoyed being part of the campaigns during my time with the club so far. I have noticed the Midea logo at the Etihad Stadium and, having learned about its size and ambitions, I am pleased to become a global ambassador for the brand. The first video we filmed a few weeks ago was a lot of fun and I am looking forward to working together moving forward."

Eric Wang, President of Smart Home Business at Midea Group, said: "Erling Haaland is a household name, a player that everyone is watching and talking about. He is so humble yet so powerful, and at 23 years old he has the potential to be unleashed, similar to our Midea brand. We are delighted to begin our partnership with him."