Electronics Home Forum: a new debate space to think about the households of the future

Electronics Home Forum connects manufacturers and retailers with topics of interest to build households of the future, providing an exchange and debate space around the main topics that the sector is going through.

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COn the presence of manufacturers, distributors, retailers and industry referents, the first edition of the Electronics Home was held Forum, an event that seeks to consolidate as a reference space for the technological and consumption ecosystem of the home in Argentina.

Among the speakers were Milagros Bin, from Nielseniq Argentina, who referred to “Consumer preferences in double -digit recovery, the Undersecretary of Consumer Defense, Fernando Martín Blanco Muiño and Nicolás Giraldez Ballestrasse, of the Argentine International Investment and Commerce Agency, who addressed the theme“ of the consumer to the internationalization of the industry ”. The business panel was attended by executives Fernando Novoa (Electrolux); Pierino Mastronardi (Goldmund) Ezequiel Brusco (Newsan) and Marcelo Srbovic (Visuar), who, as leaders of the sector, contributed their vision on the subject "connecting with the consumer of the future."

Everyone agreed that the market shows signs of recovery although with unequal rhythms, and that companies must plan with caution while betting on innovation and sustainable growth. The meeting closed with a networking space that reinforced one of the main objectives of the Forum: generate links and conversations between the different links in the value chain.

The day was moderated by the journalist Federico Seeber, and aimed to generate exchange between the actors sector key.

Fernando Novoa, General Manager of Electrolux Argentina.

“I celebrate these spaces where we can exchange opinions with colleagues. It is changing the business model. There are more significant changes throughout the value chain, we are going to a more open system. This transformation implies that companies must be more agile and competitive to survive in a global scenario. Forward, we see a market that will continue to grow to other rates. We are a diverse society and thus have to be our companies. In this new reconfiguration. ”

Pierino Mastronardi Ceo de Goldmund S.A.

“Before the market threw from the demand and the consumer could place its savings capacity or surplus of income available. Then we were the item that was in the pyramid of consumption; today between the class of income that has difficulty consuming our goods and those who have average and high income that consume other types of goods, such as trips or personal investments, we have the challenge of being a market of thrust of the offer. Those of us who are That we believe the market will have more reasonable growth rates. ”

MARCELO SRBOVIC GENERAL DIRECTOR OF VISUAR S.A.

“We are planning a more conservative second semester, with the expectation of having some more positive reaction in the market. The challenge is to know how Careful in decisions.

Ezequiel Brusco Business Manager de Home Appliances en Newsan

“We find a consumer who finds different stimuli and the pocket competes with multiple places. There is a very competitive and much more analytical buyer, with a different way in the logic of the purchase, and the price remains the key variable. There is a reconversion of multiple variables and it is very important The consumer, but we know that there may be hosts in the middle in a global and local scenario so dynamic. ”

The sector analysis was subject del Electronics Home Forum

MILAGROS BIN, Customer Success Vertical Retail Lead of Nielseniq Argentina was an exhibitor in the talk “Consumer preferences in recovery times in double digit”, where he gave relevant information about the market and the results obtained in the first semester."The appliance market grew by 41% in units leverage for wholesale, deceleration in prices and greater financing," he said, and expanded this data by detailing that the physical sales points grew 43% in units, above the average. As for the channels, Bin said that specialists and marketplaces gained participation compared to last year and the highest growth sectors were white, small, IT and Telecom line, while brown line and air conditioning grew below the average.

Strong sector recovery With clear omnicanal consumption

LTo exposure of miracles bin in the Electronics Home Forum, with data from Nielsen IQ, clearly showed the Main results of the durable technology and goods market, according to which the panorama was clear recovery for the sector between January and May.

This growth is explained by the combination of inflation deceleration with better financing conditions, partial recovery of real salary and an expansion of the product assortment.
These numbers show a reconfiguration of consumption, with a strong turn to functional products for the home and work and a notable interest in technological equipment.

The most explosive growth occurred in white line, as shown by the graph, promoted by wholesale, more competitive prices and also the financing facilities. The fastest growing notebooks were those of average price up to 400 dollars. In smartphones, 50% of the models sold are recent releases, and the equipment with prices of more than $ 400 grows.

A more omnichannel and digital consumerThe online channel represented 56% of the total units sold in the year. The omnicanal experience is consolidated and 63% of consumers use their cell phone to buy online.

The industry too It was an analysis issue

As part of the important cycle of Conferences of the Electronics Home Forum, Fernando Martínblanco Muiño, Undersecretary of Consumer Defense, and by the Argentine International Investment and Trade Agency Nicolás Giraldez Ballestrasse, addressed the theme “of the consumer to the internationalization of the industry”.

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