In the year of the commemoration of the 100 years of Electrolux history at a global level, the brand announces its new positioning for Latin America and launches the campaign “Enjoy every moment more”, offering more pleasant and sustainable moments in the home based on the innovation, technology and design of its products.

"Our purpose is to transform life to improve it. We are here to help consumers create and experiment more and more with innovative products and ensure that they have quality time with the people who are important to them," says Martín Tolcachir, General Manager of Electrolux Argentina.

Along with the campaign, the brand presents two products that fuse practicality, innovation, comfort and sophisticated design. On the one hand, the Electrolux Double Oven 76XDR Kitchen, which has a digital timer and grill, is ideal for preparing sweet and savory dishes simultaneously, since its two gas ovens do not allow aromas or flavors to mix. At the same time, it confirms the launch of the Electrolux Multidoor DM90X Refrigerator, the only one on the market with a Flexispace drawer that allows you to adjust the temperature from freezer to refrigerator with pre-established modes for different situations, including frozen drinks, cheeses and fresh meats and wines, thus ensuring the ideal flavor of each type of food.

Electrolux is a leading global company in home appliances, whose philosophy is to develop products, innovations and solutions based on the real needs of its consumers.

Sustainability is in Electrolux's DNA, whether in the way it develops its products, in how it minimizes environmental impact and even in the consumer experience, seeking the optimization of resources without compromising future generations.
Electrolux's new positioning encourages users to take more advantage of moments at home, aligning with a global trend where consumers seek a higher quality of life and the desire to make their home an environment that reflects their personality and is increasingly special.

Campaign Enjoy every moment more

The positioning was presented to the public through a media campaign signed by the Artplan agency. Launched on January 31 in Brazil, the campaign has commercials for TV and Internet, material for POS, digital media and content for social networks. The complete communication consists of 15 versions of commercials, under the direction of Fred Luz and the production of O2 Movies. Brazil was the first country to present the campaign, later expanding to Chile and Argentina. The same sum also includes renowned international chefs such as Alberto Landgraf (Brazil), Renata Vanzetto (Brazil), Felipe Tamayo (Chile) and Jessica Lekerman (Argentina), who give useful and simple tips to promote unique flavor experiences.