It's no secret that our shopping habits are harming the planet. Currently, 90% of the clothing that is discarded is still in good condition, which has negative effects on our environment. Less than 1% of clothing is recycled into new garments and 73% ends up burned or in garbage dumps.

A symptom of this overconsumption is manifested in places like the Atacama Desert in Chile, home of thousands of tons of clothing waste from Europe, Asia and the United States.

Atacama's story has resonated strongly with Electrolux, experts in clothing care with a sustainable approach. As its clothing care technologies advance with techniques that care for fabrics and preserve quality, the brand seeks to make clothes last twice as long, reducing the half the environmental impact by 2030.

Without a doubt, a challenge worth taking on. Extending the useful life of clothing by nine months can reduce the climate damage up to 20-30% in terms of water used and the waste generated. Atacama is a metaphor for how damaging our relationship with fashion has become and the signal to start taking more care of our clothes with the intention of making them last longer.

It takes a keen eye to find beauty in something others have discarded and to find treasure in the trash. That is why the Scandinavian Electrolux teamed up with another Swedish company of excellence, Rave Review, a fashion brand whose creations have been worn by Kylie Jenner and Emma Watson. This collaboration consists of a collection made entirely with garments thrown away in the Atacama and the result has us pleasantly surprised.

“Our mission is to make clothes last twice as long with half the environmental impact by 2030”

Jonas Samuelsson, CEO, Electrolux

This collection seeks to serve as an approach model so that both designers and consumers can rethink their relationship with fashion and discover how recycling can generate change for the environment. It is about rescuing waste materials to beautify them. "I think we all have to change in one way or another. When it comes to fashion, taking care of the clothes we already have is probably the most tangible and easiest way to take care of the planet," says Livia Schück, co-founder and Creative Director of Rave Review.

After being rescued from the Atacama Desert and transported to Stockholm, the selected garments were washed and cut so that the designers could make their creations with the available fabrics. Later all the garments were dyed in purple and green tones, creating striking garments with character.

In line with the objectives of this initiative, the collection is not available for sale, as it seeks to be a strong proposal for us to ask ourselves what to do to take better care of our clothes and improve the environment. Here we tell you how to achieve it so that you can do your bit.