Electro in the Super: what happened in 2020

A SCENTIA study analyzed the behavior of the electro category in supermarkets within the framework of the population's income, job loss and the fall in purchasing power.

The Supermarket Channel shows a growth of 68.9% in billing in December compared to the same month of the previous year, and an 87.8% growth in the accumulated year.

SOURCES: Universo 21800 PDV–Mass consumption baskets–Ticket Data–Scentia

950
Mil

These are the millions of pesos of net income received by 27 million people until March.

15 %

It is the estimated percentage of drop in purchasing power during the quarantine (Including IFE).

4 %

It was the loss of formal employment April / August.

1
million

It was the amount of informal employment that was lost.

ELECTRO IS THE SECTOR THAT GROWN THE MOST DURING THE YEAR, AND 11 OF THE 90 GROWTH POINTS ARE DUE TO THE ONLINE CHANNEL. didn't know

Tips

In 2020, the share of online sales went from 6% to 12% of total turnover.
Event months (Hot Sale and Cybermonday) generated the highest sales peaks.
Electro's participation in the online world shows growth of over 200%, with IT being the sector that best took advantage of the most difficult moment of the
pandemic
In the second half, growth was lower, because the specialist reopened and the lack of products impacted.

Participation of sectors 2020
Supermarkets Channel