"The objective is to continue working on the positioning of the ELECTRA brand throughout the country. The differential that the brand has is the technological innovation applied in the equipment production process.
This technology is not visible to the naked eye, since it goes inside, it is located inside the product and is what makes it innovative, effective and longer lasting. That is why our message highlights the concept 'Innovation comes from within,'” Diego Calomarde, marketing manager of Aires del Sur, tells us.

The campaign has its central axis in the parallelism between the outdoor climate that a person experiences during the summer period, and the indoor climate that each person experiences at different times of their day.

The campaign works on the concept 'Improve the climate with Electra'. There are different types of climates for each moment. It is one thing to know what is going to happen with the weather outside and another to understand what is happening inside. Because a drop does not always bring rain, other times it can bring celebrations.

The communication vehicles will be digital media, social networks and will have radio support.

Electra air conditioners are developed with the highest Israeli technological innovation. The technology that goes inside is what makes air conditioners more efficient and durable.
They have a 3-year warranty on their models with Inverter technology.