After one of the autumns with the lowest temperatures in recent years, the climate expert company Electra launches a campaign to promote its hot-cold air products, ideal for heating rooms.

With the “Winter Season” proposal, the leading technology brand of Israeli origin shows people in the middle of winter with very little clothing. This campaign achieves a contrasting visual impact with the low temperatures recorded in the country at this time of year.

"The campaign tries to highlight the brand from the pollution of advertising messages with disruptive images that disorient the viewer due to the timeless contrast of its visual discourse. Today, many brands and content compete for relevance in the media and it is a great challenge to differentiate ourselves on social networks, which is why we bet on creativity and impact to position ourselves as an innovative, current brand that seeks to connect with people in a natural way.
Our products coexist with people in their homes and that intimacy was what we decided to use to show the functional benefit of our products,” commented Diego Calomarde, Marketing Manager of the company.

At the same time, the campaign seeks to convey Electra's contemporary values ​​without falling into advertising stereotypes, using real people who identify all types of individuals with the brand with a communication proposal that provides warmth and friendliness, ideal for this cold season.

Electra has 8 models of split air conditioners, both with Inverter and On-Off technology. Covering all capacities, from 2600 to 6900 W of power, which allows it to be adapted to different home environments.