Newsan continues to grow in the Argentine market and consolidates its expansion strategy. In that sense, he has just given a new sample by reinforcing his presence in the Motos segment With the signing of an exclusive marketing agreement with the renowned International Lifan brand.

Of Chinese origin and with more than 30 years of experience in the development and manufacture of motorcycles, Lifan provides technology and design, which will make it a player Key in the country.

The Asian company is part of the ranking of the "Top 500 Chinese companies" and is one of the most important exporters in the world. The commitment to the industry has earned him numerous recognitions, such as the “Oward Award” Outstanding of China's Top 10 in 2016.

As part of this agreement, Newsan will progressively introduce 10 motorcycle models of the Chinese brand, with the first launches scheduled for the third quarter of 2025. This incorporation is part of a very important growth projection, since The company estimates to reach a volume of 50,000 motorcycles for 2025. Newsan thus reflects its intention to consolidate its portfolio in a market that already addresses with the Siam brand.

Reliable, safe and accessible motorcycles

Guillermo Contoino, Newsan motorcycle business managerHe stressed that the alliance with Lifan will be essential to strengthen the expansion of the company in the sector. "The rapid growth of the Siam brand and the great acceptance of consumers reflect Newsan's commitment to offering reliable, safe and accessible vehicles. This new association expands our offer, providing more options for a market that is growing."

The agreement between Newsan and Lifan marks a solid commitment to meet these demands. The combination of Lifan's trajectory with the experience and presence of Newsan, promises to enrich the market and meet the expectations of increasingly demanding consumers.

Sustained rebound in the market

According to data from the Association of Automotive Dealers of the Argentine Republic (Acara), in 2024 the motorcycle market in Argentina showed a sustained rebound, especially in the second semester.

In December, in fact, 50,245 patented units were recorded, 51% more than in the same month of the previous year. This increase responds to the growing adoption of motorcycles as an efficient and accessible means of transport, given the weight in the pocket of public transport rates and the delays caused by vehicular congestion.

Low displacement models, such as 110 cc or 150cc motorcycles, dominate the market due to their comfort, low consumption and economic accessibility, but there is also rapid growth in other segments, such as travel or adventure motorcycles.