BGH Consumer, a company dedicated to innovation, development and marketing of home products, announced the designation of Daniel Rosenfeld as Nuevo Chief Operating Officer (COO).

The manager will concentrate the entire commercial area -including the Sales Directorate -as well as the Directorate of Supply Chain and the entire industrial operation of the company, together with their respective structures.
Marcelo Girotti, CEO of the BGH Group, said: "Our traditional business, whereby the BGH group is widely recognized, requires a focus, specialization and dynamics that allow us to continue expanding our businesses and further reinforce our leadership in Argentina and Latin America. We know that Daniel has the experience and technical solidity to carry out that task, and we wish you the greatest success in this new challenge."
Rosenfeld has a long career in businesses linked to consumer technology and the retail channel. With more than 10 years of experience in the company, his last position was that of Executive Director. He has a degree in Marketing from the ORT Argentina, has a Master in Marketing from the Catholic University of Salta and conducted an executive development and business program at Northwestern University - Kellogg School of Management.