Samsung takes another step in the evolution of artificial intelligence applied to daily life with the advancement of Vision AI technology, which transforms the brand's televisions into true control centers for the connected home. The proposal is simple: offer an integrated experience between the television, smartphone, tablet, computer, home appliances and smart devices, all within the same ecosystem.

In recent years, the advancement of AI has allowed Samsung TVs to recognize the environment, automatically adjust brightness, sound and contrast, and connect with other devices – such as smartphones, tablets, PCs, home appliances and wearables – creating a seamless and personalized experience. This movement is driven by the SmartThings platform, which integrates and automates the control of the entire home, allowing you to manage lights, doors, cameras, appliances and environmental sensors directly from the television screen, configuring automatic routines to save energy and increase comfort in the environments.

“The television has become the control panel of people's digital lives. With Vision AI and SmartThings, Samsung offers a more intuitive, efficient and sustainable experience, which goes far beyond the screen”, he states Celso Barros, director of Samsung Visual Displays for Latin America. “Our goal is to simplify everyday life and demonstrate that the integration between different technologies can be much more useful when combined. Within homes, the television plays an essential role in commanding this ecosystem”, complements the executive.

According to the executive, interest in connected ecosystems is growing in Latin America, driven by more aware and demanding consumers in terms of image quality, connectivity and innovation. Public perception has also evolved: the television is now considered not just an entertainment screen, but a central point of productivity, leisure and automation, a direct reflection of the new digital lifestyle.

This behavioral change values ​​hands-on, personalized experiences. Integration between the TV and other devices allows you to mirror the smartphone screen, access computer files remotely, monitor security cameras, adjust the air conditioning and control home lighting using voice commands. The televisions are also compatible with assistants such as Bixby, Alexa, Google Assistant and Copilot, expanding the user's freedom of choice.

The Vision AI TV also combines sensors, machine learning and advanced algorithms to identify usage patterns, offer personalized recommendations and improve accessibility features. In addition, the televisions feature cloud gaming and remote working platforms, along with data protection guaranteed by the Samsung Knox security platform.

Within the new 2025 line, Samsung presents models that combine the highest image quality with the power of artificial intelligence:

• OLED: Powered by the NQ4 AI Gen3 processor with 128 neural networks and AI Upscaling Pro, this model optimizes image and sound to transform any content into 4K. Its Glare Free technology reduces external reflections, while OLED HDR Pro – 70% brighter – allows you to see details even in the brightest or darkest scenes. With an OLED panel, it offers vibrant colors, deep blacks and pure whites, and for gamers, the Ultimate Gaming Pack guarantees fluidity in 4K at 165Hz with low latency.

• Neo QLED 8K: Thanks to the NQ8 AI Gen2 processor with 256 neural networks, it scales each image to 8K quality, optimizing image and sound. Its Metal Frame design offers an elegant aesthetic, with Glare Free technology to reduce reflections and true 8K resolution with 33 million pixels, which doubles the quality of 4K.

• Neo QLED 4K: It incorporates the NQ4 AI Gen2 processor with 20 neural networks to optimize image and sound, and Quantum Mini LED technology that offers precise control of brightness and contrast. With Motion Xcelerator 144Hz, action and gaming scenes appear fluid and blur-free, while its AirSlim design enhances the aesthetics of the space.

• QLED: The new generation QLED is powered by the Q4 AI processor, which takes artificial intelligence to the next level by upscaling all content to 4K with precision and clarity. Its cadmium-free Quantum Dot technology guarantees 100% color volume and more than one billion shades, to reproduce each scene with realism and fidelity even at high brightness levels. The key differential is its Real Quantum Dot technology, certified by RoHS and the SGS World Certification Institute, which guarantees that these screens are completely free of cadmium. This not only ensures a purer and longer-lasting visual experience, but also a lower environmental impact.

“The impact of smart connectivity goes beyond convenience. We are talking about energy efficiency, security, accessibility and quality of life. Every advance in AI is a step towards a more sustainable and integrated future", concludes Celso Barros.