Digital Turbine analyzed in a survey the possible behavior of LATAM viewers of the Qatar 2022 World Cup, the preferences of devices to use and the time that will be dedicated to applications.

How the Argentines will behave

In Argentina, as in Mexico, the survey of potential World Cup spectators revealed that:
• 57% will use their smartphones to browse sports apps.
• 45% will browse social networks.
• 30% will share photos and videos.
• 27% will order food through their mobile devices.

One factor that brands will have to address are the applications that viewers will use while watching the games.
• 47% will spend time on news and sports news apps.
• 21% in communication applications.
• 17% on social media applications.
• 3% on fantasy sports apps.

What came up when analyzing the type of ads viewers want to see during the World Cup?
• 76% said funny ads.
• 80% of World Cup viewers say they are likely to consider purchasing a product they saw advertised.
• 41% said they are likely to search for an ad and see it again.
• 59% would consider purchasing an advertised product after seeing the ad that same day or 2-3 days later.

Brands are expected to take advantage of mobile screens to reach their audiences. The survey reveals that it will be a season of high engagement for brands advertising on apps.
Most viewers are open to interacting with interactive ads and even buying a new product they have seen advertised if it relates to them.