The ways of living and organizing the home change, and with them also what we expect from one of its great protagonists: the refrigerator. Gafa expands its refrigeration proposal with new No Frost alternatives, designed to accompany different routines and needs.
He will lead the Home Improvement business in Argentina, with its Easy and Blaisten brands, driving the growth of the division and strengthening an increasingly relevant omnichannel proposal for customers.
Electric cars, motorcycles, bicycles and scooters expand the alternatives for daily travel. In Argentina, interest in these technologies is growing and is beginning to outline a scenario where mobility, energy and technology are increasingly connected.
The choice of furniture is one of the central decisions when defining an environment, but color can be the resource that gives coherence, personality and character to each space. How to combine furniture, materials and tones to create balanced and current environments.
From August 28 to September 4, the main brands linked to rest participate in a new edition of the initiative, with promotions and special proposals that seek to energize the category and, at the same time, raise awareness about the importance of sleeping well.
The International Housewares Association (IHA) MarketOutlook 2026 report analyzes market outlook and reveals consumers' key purchasing intentions for the coming year, with health and wellness among the trends that continue to gain prominence.
Within the framework of the exhibition “Borges: echoes of a name”, LG and the Recoleta Cultural Center summoned the writer and researcher Martín Hadis to explore the work of Borges and reflect on how literature, art and imagination are transformed when encountering new technologies.
The executive will lead the channel's commercial strategy and operations in Argentina, Chile, Peru, Bolivia, Paraguay and Uruguay, leading a regional network of 190 channels and distributors.
Their products are made of wood from reforestation, dried in high-tech ovens that ensure dimensional stability and finish.
According to NielsenIQ data corresponding to the period January-July 2026, consoles account for 44% of the gaming segment's turnover. In turn, notebooks, monitors and accessories are gaining relevance within an increasingly broad ecosystem, while the online channel is consolidating itself as the main means of purchase.
