Consumer Outlook 2027: Consumers redefine value, with a focus on savings, technology and well-being
In Argentina, 74% bought more carefully and 50% changed well-known brands for cheaper alternatives.
Sony presents collaboration with Hello Kitty
Collaboration of iconic brands: Sony and Sanrio present a special edition of headphones for Latin America.
Nexin mobility: a proposal with added value
We spoke with Tomás Bellati, Business Development Manager of Nexina's Mobility Area about Nexina's vision for this season.
The backstage of CyberMonday: what companies should prepare to arrive optimally
In the run-up to the famous event, which this year will be from November 2 to 4, Base.com shares recommendations so that businesses can respond to the increase in orders and maintain delivery times efficiently.
Huawei inaugurated its first Authorized Store in Argentina
Located in Unicenter Shopping, the Huawei Authorized Store opened its doors with a day that included activities for the public, welcome gifts, raffles and discounts of up to 50%.
Misiones promotes the sale of locally produced furniture
The Ministry of Industry of Misiones and IPLyC Confort Créditos y Servicios S.E. They consolidate a strategic marketing channel for furniture manufacturers from the provincial interior to exhibit their products in Posadas, promoting access to new markets and strengthening the added value of local wood.
Special kitchen helpers
Small products make up a category that maintains a certain level of growth in sales, helped by the ticket level, in some cases by the financing maintained by the channel and, to a large extent, by technological renewal.
Newsan Group inaugurates its Technology Plant in Parque Patricios with an investment of USD 10 million
The new space is intended for hardware production, the development of innovation and technology projects and training in artificial intelligence, automation and robotics.
Lenovo appoints Diego Majdalani as business leader in Latin America
Diego joins as Senior Vice President (SVP) of Lenovo and President of Latin America, bringing more than 20 years of experience to the role.
Motorola adds the new moto g37 to its family in Argentina
Motorola expands the moto g family with the new moto g37 and moto g47, devices that combine 5G connectivity, advanced cameras, all-day autonomy and artificial intelligence tools, with resistant designs designed to accompany everyday use.
