Gafa launches its new campaign: Gafanatics of what works
The brand's proposal values the encounter between the known and innovation, to continue accompanying Argentines with practical and reliable solutions for everyday life.
Visuar obtains the green seal for its environmental commitment
This new certification reaffirms its commitment to a more responsible, efficient and environmentally friendly industry.
Philco presents “An air under your arm”: the innovation that redefines the purity of the environment for the new members of the family
The campaign highlights the importance of a healthy environment from day one. Furthermore, understanding that in the first months each decision is part of daily care, Philco will accompany families who go through this stage by offering a discount of up to $500,000 on the purchase of a Philco Pure Energy air conditioner for those who have a due date during the summer.
“THE TRUE TEAM SUMMER”, the new Smartlife campaign
With a fresh and approachable campaign, the appliance brand reaffirms its commitment to everyday well-being, integrating its products into the real rhythm of Argentine homes and becoming key allies to get through the summer with more enjoyment and practicality.
Liliana cools down the city: an action that transforms heat into relief
When the heat becomes the protagonist, an action proposes to change the thermal sensation for a moment of relief: Liliana Electrical Appliances tours different cities with a truck loaded with turned on fans, bringing freshness, surprise and well-being to people.
Samsung reinforces its commitment to after-sales service
The brand announces the launch of “Originality”, a concept that brings together three key after-sales campaigns designed to reinforce the importance of official channels, both for repairs and for digital management and product maintenance.
Solve For Tomorrow 2025 consecrates its winning team in a historic edition
The most federal edition of the program highlighted ideas born in remote territories to help vulnerable populations, where students transformed everyday problems into social innovation.
Shakira joins the campaign for Epson's new EcoTank Pro printers to inspire entrepreneurs
Under the concept “Create until you achieve it”, the iconic artist stars in the campaign for the new EcoTank Pro printers, designed to be the allies of those who seek to turn their ideas into reality without anything stopping them.
BGH launched its new Inverter X air conditioning with Rodrigo De Paul as the protagonist
The company presents intelligent, efficient and connected equipment that redefines comfort in the home, just as Rodrigo De Paul does, in each presentation of the Argentine National Team.
Electrolux presents its new campaign: “Simplicity that transforms your days”
This is a proposal for Argentina that values the role of the home as a space of well-being and balance in the midst of everyday intensity.
