With a fresh and approachable campaign, the appliance brand reaffirms its commitment to everyday well-being, integrating its products into the real rhythm of Argentine homes and becoming key allies to get through the summer with more enjoyment and practicality.
When the heat becomes the protagonist, an action proposes to change the thermal sensation for a moment of relief: Liliana Electrical Appliances tours different cities with a truck loaded with turned on fans, bringing freshness, surprise and well-being to people.
The brand announces the launch of “Originality”, a concept that brings together three key after-sales campaigns designed to reinforce the importance of official channels, both for repairs and for digital management and product maintenance.
The most federal edition of the program highlighted ideas born in remote territories to help vulnerable populations, where students transformed everyday problems into social innovation.
Under the concept “Create until you achieve it”, the iconic artist stars in the campaign for the new EcoTank Pro printers, designed to be the allies of those who seek to turn their ideas into reality without anything stopping them.
The company presents intelligent, efficient and connected equipment that redefines comfort in the home, just as Rodrigo De Paul does, in each presentation of the Argentine National Team.
This is a proposal for Argentina that values the role of the home as a space of well-being and balance in the midst of everyday intensity.
Continuando con el concepto creativo "Smartlife es tendencia en casa", la marca presenta su línea de heladeras.
Liliana presents its new comprehensive campaign, reaffirming its place as one of the closest and most representative brands in the daily lives of Argentines.
We spoke with Diego Pérez, Head of Industrial Waste at VISUAR, about the results of the program that combines recycling and composting in plants and offices, achieving a strong environmental impact and the active participation of the entire company team.
