New Smartlife campaign: Pampita stars in the launch of her line of refrigerators
Continuando con el concepto creativo "Smartlife es tendencia en casa", la marca presenta su línea de heladeras.
Liliana presents “Your brand in everything”: a campaign with its own identity that generates identification
Liliana presents its new comprehensive campaign, reaffirming its place as one of the closest and most representative brands in the daily lives of Argentines.
Visuar: commitment and actions to reduce ecological footprint
We spoke with Diego Pérez, Head of Industrial Waste at VISUAR, about the results of the program that combines recycling and composting in plants and offices, achieving a strong environmental impact and the active participation of the entire company team.
Ultracomb presents "Voices of the stove": tasty stories, of those that cook slowly
The new brand campaign puts the Argentine popular legends, combining stories, gastronomy and regional landscapes in an audiovisual proposal that pays tribute to collective memory.
Newsan presented its 10th sustainability report
Prepared under international standards Global Reporting Initiative (GRI) and Sustainability Accounting Standards Board (SASB), the report highlights the successful transformation of the company in a challenging global context, consolidating its environmental, social and governance (ASG) practices in all its business units
Returns Solve For Tomorrow in its 12th edition to inspire the next generation of Argentine students
With a federal approach, the new Call of Solve for Tomorrow invites students from Argentine public schools to create innovative solutions that positively impact their communities. Registration will be open until August 21
ARGENTINA EXO recognized by the Buenos Aires Legislature for the “Elderly Connected” program
The initiative, conceived in 2014, aims to provide training in training to the elderly in the use of technology
LG presents its innovative brand video "less artificial, more human"
El video, parte de la campaña mundial "Life's Good" busca inspirar a las personas y las invita a descubrir cómo la vida puede ser más divertida, gracias a la Inteligencia Afectuosa de LG
Smartlife is a trend at home: campaign launch of the new washing category
The technology and appliances brand presented its new white line category with a campaign starring Pampita. The strategy includes a strong presence in media and actions with microinfluencers
Liliana appliances launches its novelties 2025 and bets strongly to the future
More innovation, more design, more functionality. Liliana presented her last releases and the new lines that will arrive in 2025 at a sales convention with a live experience, where attendees were able to discover the benefits of new products in action.
