BGH, leading brand in the Argentine market in air conditioners and appliances, launched a special promotion that unites two very Argentine passions - such as football and home technology - and it takes away the pressure of having to choose between equipping the home or the closet. The company launched a promotion that is a great goal, The Argentine National Team will sell the BGH adidas t-shirt at an unmissable price with the purchase of any product in its portfolio, reinforcing the experience of living each game from home, with a tribune spirit.

"Large screens, thermal comfort, cell phones and products designed for the match will no longer be seen as rivals to that craving for an Argentine soccer team shirt. This action gives the family the opportunity to give themselves what they need at home and dress like a world champion to complete the experience."”he explained Lucas Fernández, director of Ecommerce and Marketing.

The promotion applies with the purchase of any of the products from BGH's extensive portfolio and proposes a simple mechanism: when purchasing at bgh.com.ar, consumers can add the BGH adidas t-shirt for only $29,999, choose a size and receive the product and the t-shirt in the same shipment.

Although the action covers the entire catalogue, it is especially relevant in categories associated with the enjoyment of matches and social gatherings: air conditioning products designed for summer comfort, and equipment for preserving drinks and/or food or cooking the latter during meetings and gatherings. A set of categories designed to transform each game into a complete at-home experience.

The proposal is framed in the role of BGH as Official Sponsor of the Argentine National Teams. In this context, the brand has been promoting initiatives that connect technological innovation with the passion for football, performance and shared moments.

With this action, BGH reaffirms its commitment to innovation and to those rituals that define Argentine culture: the meeting, the summer and the passion for the National Team, now with the shirt on and technology as an ally.