backhoe, the leading brand of household appliances in Europe, arrives in Argentina by Solnik, a local company specialized in the manufacturing and marketing of technological devices.

With a presence in more than 140 countries and a strong focus on sustainability, Beko will offer a wide variety of products: refrigerators, washing machines, dryers, dishwashers and cooking equipment. The products will be available from December in the main retail chains and in the official Mercado Libre store.

In this first stage, the brand will highlight its Inverter No Frost refrigerators with HarvestFresh™ technology, which replicates the sunlight cycle to extend the life of vitamins and nutrients in fruits and vegetables. They also incorporate advanced conservation systems such as NEO Frost Dual Cooling and the Everfresh+ compartment, as well as LED lighting, reinforced glass shelves and energy efficient functions such as “Vacation Mode”. The available models will be 401 liters (black stainless steel, upper freezer) and 375 liters (stainless steel, lower freezer), both with a 10-year warranty on the ProSmart Inverter motor.

The brand will also launch inverter washing machines with EnergySpin technology, designed to reduce energy consumption and improve washing efficiency. In addition, it will add a complete cooking line that includes electric and gas stoves, electric ovens and hoods.

With this arrival, Beko seeks to position itself in the Argentine premium segment, bringing advanced technology and sustainable solutions for the home.