AMD has announced changes to its structure for Latin America, as a result of the appointment of Tony Fernández-Stoll as corporate vice president of the Lenovo account. Consequently, Nicolás Cánovas will assume the position of general director for Latin America.

In this way, Fernández-Stoll will now be responsible for managing the relationship with Lenovo worldwide, leveraging the knowledge and experience accumulated in his almost twenty years of experience at AMD. Likewise, Cánovas will continue the brand's growth strategy in countries such as Argentina, Brazil, Chile, Colombia, Mexico and Peru.

"AMD is committed to making technology a key ally and transformer in the daily lives of people and companies. Latin America is an example of how digitalization can catalyze progress, and the importance of computing to develop new processes and strategies within the data economy; a learning that has marked these last three years for me and that, without a doubt, will set the tone for a new era of regional growth under the leadership of Nicolás," commented Fernández-Stoll.

During his management, Fernández-Stoll was characterized by promoting an increase in sales of all the company's product divisions, positioning AMD as a leader in the region. Nicolás Cánovas, for his part, has extensive knowledge of the local markets with which he will seek to maintain and maximize the results achieved so far.

“I am excited to be part of AMD's strategy to consolidate Latin America as an engine of global innovation, we know the weight and importance of the region for the company and I am confident that we will continue to improve the results of the countries in a positive way,” said Cánovas.

To date, Nicolás was in charge of the Spanish-speaking markets in South America, having held positions related to marketing, strategy, alliances with manufacturing partners and distribution of solutions throughout his more than fifteen years of career in the company.