This year, Electolar Grupo had the honor of participating in IFA Berlin, one of the largest and most influential appliance fairs in the world, which celebrated its 100th anniversary.

The IFA is held annually in Berlin, Germany, and brings together manufacturers, distributors, buyers and media from all continents. It attracts more than 240,000 visitors and more than 1,800 exhibitors from more than 50 countries. It is a key event for the technology and home appliance sector.

International fairs are unique meeting points that bring together professionals from various cultures and sectors, creating the ideal environment to learn, interact and network.

As part of the event, Grupo Eletrolar held an exclusive cocktail at the Forum & Artist Stage, Hall 25, where executives from the Latin American market met to exchange ideas and learn about the latest news from Mexico, Brazil and Argentina. An invaluable opportunity to generate new connections throughout the region, in an international fair!